Learn about how marketing automation helps generate and nurture leads
With OKRs your teams will find a better focus and work more autonomously at the same time. Here you can find out everything you need to know about the trend from overseas and how you can establish...
For B2B companies it is often difficult to build an online presence because of the lack of clear instructions. We show you how to develop an online marketing concept that fits your B2B business.
Social networks have become an important tool for many B2B companies to increase their reach and attract potential new customers. Sharing valuable content and nurturing customer relationships can be...
With B2B content marketing, you want to convince your customers of your company through information and interesting content without annoying them with flat advertising. What sounds easy in theory,...
The digital needs in B2B marketing and sales are changing rapidly. We wanted to know in a flash survey how B2B companies deal with the most important challenges and measures.
If you want to target your customers - be it with personalized newsletters or other individualized content - you first have to know them. If the buying behavior of the customers is known, conclusions...
Visited the website, did some research, got curious - and signed up for the newsletter: This is what the path of a potential customer might look like.
Optimize your marketing processes in your B2B business with professional lead management strategies. This way you can see how random prospects become Sales Qualified Leads.
A persona is a tool of the customer journey and helps to get to know your target group better. A sound target group analysis is the basis for customer centric marketing.
