Blog

MQLs do not work. This is how a qualified pipeline brings marketing and sales together.

marc.gasser@cotide.com (Marc Gasser) — Thu, 26 Sep 2024 12:51:02 GMT

Marketing Qualified Leads (MQLs) - these three letters have long been the holy grail in the B2B world. They stood for the big dream of packing potential customers into the marketing funnel, sprinkling a little content magic on top, and voilà - the deal is practically on the doorstep.

AI will destroy Outbound - What can LinkedIn still save?

marc.gasser@cotide.com (Marc Gasser) — Thu, 29 Aug 2024 03:04:00 GMT

AI will destroy outbound - trust, relationships and LinkedIn automation to the rescue?

In recent years, technology has evolved rapidly and Artificial Intelligence (AI) has begun fundamentally to change the way we work in sales. While AI can be a valuable tool for Account Executives (AEs) and Sales Development Representatives (SDRs), it can do research work, improve emails, enrich lead lists and yes, even automate the dreaded email sequences, I firmly believe that this is where the beginning of the end of AI outbound lies: unbridled “outbound experts” are relying on AI-powered outbound campaigns and expecting miracles. But more emails do not mean more success.

Conversational chatbots with live data: precise answers along the buyer journey thanks to RAG

marc.gasser@cotide.com (Marc Gasser) — Thu, 15 Aug 2024 06:45:25 GMT

In a world where customers expect instant and accurate answers, companies can no longer afford to rely on outdated, rigid systems. This is where the latest technological development comes into play: Retrieval Augmented Generation (RAG). This technology combines the best of both worlds - real-time information retrieval and advanced text generation - to create chatbots that are smarter, faster and more accurate than ever before. And that's not just a technical advance, it's a real game changer for marketing and sales.

Conquering new markets: Inbound-led outbound meets B2B benchmark marketing

marc.gasser@cotide.com (Marc Gasser) — Thu, 01 Aug 2024 02:00:00 GMT

Inbound-Led Outbound: A new approach to B2B marketing

We dive into a new type of B2B strategy: Inbound-Led Outbound. This method combines the best aspects of inbound and outbound marketing to successfully bring your product to new markets.

The new role of the software product manager: AI, remote teams and APIs

marc.gasser@cotide.com (Marc Gasser) — Thu, 18 Jul 2024 07:11:47 GMT

The market has changed radically. Since the release of GPT-2 in 2019, AI has played a central role in all software, and hybrid work brings new challenges for remote team management.

The AI use case that really drives revenue

marc.gasser@cotide.com (Marc Gasser) — Wed, 03 Jul 2024 13:09:35 GMT

From data chaos to AI-controlled matchmaking

Imagine this: Your sales team is wasting 75% of its time on the wrong contacts and administrative tasks.

AI & Automation in B2B Sales

marc.gasser@cotide.com (Marc Gasser) — Mon, 01 Jul 2024 13:11:34 GMT

The first insights from the Sales Efficiency Report 2024

AI and automation in B2B Sales

Do you sometimes feel like you're drowning in a sea of AI tools? Overwhelmed by the abundance of AI tools for sales and marketing? Three years ago, AI in marketing and sales was still a hot topic. Today, the headlines scream “AI is taking our jobs”, “Sales employees are no longer necessary” - but the reality? Can AI really revolutionise the way we work, from content creation to lead research and scoring?

Learn how you can use AI and automation to close more deals and increase the efficiency of your sales funnel - with our Sales Efficiency Report, we aim to find the growth drivers that make this possible.

See where you stand. This is the basis for finding the easily achievable goals.
Discover which AI and automation use cases are thriving in B2B.
Benchmark yourself and see where you stand and get tool and book recommendations.

In a recent webinar, we explored the latest insights and trends around AI and automation in B2B sales. It was not only informative, but also packed with practical tips and anecdotes that show how technology is revolutionizing sales.

Sales Automation Canvas

marc.gasser@cotide.com (Marc Gasser) — Wed, 19 Jun 2024 19:37:43 GMT

B2B companies are trapped in a quagmire of inefficiency. They spend countless hours on administrative tasks and miss valuable opportunities because they don't optimize their sales strategies. Sales reps spend 75% of their time maintaining CRM systems, creating reports and juggling endless meetings. The actual sales time? A measly quarter of their working time. This imbalance leads to frustration, missed opportunities and stagnant growth.

Identifying The Most Relevant Leads from a Large Database

virginie.cantin@cotide.com (Virginie Cantin) — Tue, 02 Apr 2024 20:25:11 GMT

Background

Bluereport, a leader in European media intelligence, boasts over 15 years of market experience and a diverse team of more than 70 experts. Founded in 2008 as a startup from ETH Zurich, Bluereport has carved a niche for itself with innovative solutions, boasting a global presence with offices in Zurich, Berlin, and San Francisco. Their journey with Cotide began as they sought to streamline their overfilled and unorganized database of 40,000 contacts to identify the most relevant Marketing Qualified Leads (MQLs).

Positioning Zero Trust as a top topic in the cybersecurity industry

virginie.cantin@cotide.com (Virginie Cantin) — Fri, 29 Mar 2024 12:05:39 GMT

About United Security Providers

United Security Providers is a leading cybersecurity company in Switzerland, offering uncompromising protection and security through zero-trust architectures. As a leading provider of IT security solutions, United Security Providers delivers customised solutions and services from Switzerland at the highest level, enabling companies to meet the challenges of cyber threats in an increasingly networked world.