Blog, Podcast & free reports

A persona is a tool of the customer journey and helps to get to know your target group better. A sound target group analysis is the basis for customer centric marketing.

Companies that know the customer journey of their prospective buyers and accompany them on this journey in the best possible way can significantly increase their sales. In addition, they ensure that...

Content marketing is one of the most effective methods for B2B companies to generate leads. It is therefore all the more surprising that this area still plays a stepmotherly role in practice. We...

The future of B2B is digital – yet companies continue to squander potential and cling to outdated sales structures. Yet, the path to Sales 4.0 is an investment in your own competitiveness in the...

Keywords alone are no longer enough to get you to the top of the search results. However, with a well thought-out topic world and the right content strategy, your B2B company can also catch up.

The quality of leads generated always causes disagreements between marketing and sales. The remedy is to score the leads according to sales-specific criteria. With lead scoring you increase the win...

Handing over leads from marketing to the sales department is one of the key steps in the sales process. The quality of the leads is crucial for the conversion. However, the handover to sales only...

Why does your content strategy work better when you align it with inbound marketing? The benefits that content inbound marketing can bring to your B2B business are substantial. We find these benefits...

When creating a blog article, the central question is: how do we create a good article? This question, in turn, results in another question: do we have the resources internally to write the articles...