What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is the overarching term for all measures that can be taken to draw the attention of search engine users to one's own offering.
Learn about how marketing automation helps generate and nurture leads
Search Engine Marketing (SEM) is the overarching term for all measures that can be taken to draw the attention of search engine users to one's own offering.
Google Analytics makes it possible to recognize behavior patterns and improve the SEO performance of your own website. The tracking can be adapted to your own needs and expanded with specific...
Search Engine Optimization (SEO) includes all measures to organically increase the presence on search engines (e.g. Google). The hit lists (SERP) are defined by the search engine by an algorithm and...
Successful lead nurturing defines in advance which phases there are in the purchase decision and which obstacles a potential customer might perceive before making a purchase, in order to reduce these...
A CTA is a call to action that aims to get an immediate response from the person who reads or hears it. A call-to-action is a fixed part of online marketing.
The first step in creating a marketing strategy is to analyze the current situation. Accordingly, a rough marketing concept can be created that represents the current, as well as the targeted content...
Ads of the search engine Bing, which can be profitable especially for companies that can identify a part of your target audience as users of Bing.
A Keyword Planner helps to find the appropriate keywords for search engine optimization and Google Ads campaigns. The tool shows which terms are searched for how often, how big the competition is for...
The conversion rate (CR) is a percentage value and is calculated by dividing the number of successful conversions (purchases, downloads, registrations, etc.) by the total number of all potential...