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What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is the overarching term for all measures that can be taken to draw the attention of search engine users to one's own offering.

What is Google Analytics?

Google Analytics makes it possible to recognize behavior patterns and improve the SEO performance of your own website. The tracking can be adapted to your own needs and expanded with specific...

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) includes all measures to organically increase the presence on search engines (e.g. Google). The hit lists (SERP) are defined by the search engine by an algorithm and...

What are Bing Ads?

Ads of the search engine Bing, which can be profitable especially for companies that can identify a part of your target audience as users of Bing.

What is the conversion rate (CR)?

The conversion rate (CR) is a percentage value and is calculated by dividing the number of successful conversions (purchases, downloads, registrations, etc.) by the total number of all potential...