A lead is a contact that could be converted from an unknown website visitor into a known user with the help of an online form in the form of a newsletter subscription, download form or similar.
Collecting leads is the goal of lead generation and the starting point of the lead nurturing that follows.
Related Posts
Win B2B Leads with LinkedIn
Generating leads primarily isn't just about gaining as many contacts as possible. Rather, it's about attracting the right B2B leads. We will inform...
4 Benefits of B2B Lead Scoring (and why you need to finally start doing it).
The quality of leads generated always causes disagreements between marketing and sales. The remedy is to score the leads according to sales-specific...
What is Lead Nurturing?
Successful lead nurturing defines in advance which phases there are in the purchase decision and which obstacles a potential customer might perceive...
Comments