What is Mobile Commerce (mCommerce)?

By now, your website - and online store - should already be accessible on mobile devices, but that doesn't automatically mean your business is ready for mobile commerce. And as  eMarketers ' numbers show, you could be missing out on a lot of sales. Only 12% of consumers find shopping on the mobile web convenient - there's a lot of room for improvement. More importantly, our use of mobile influences our purchasing decisions, even when we're in a brick-and-mortar store. One-third of our purchase decisions are influenced by searching for additional information about a product on our mobile device.

According to eMarketer, mobile commerce accounted for 52.4% of total e-commerce sales in 2016.

This year, global m-commerce sales are expected to reach a new high of CHF 2.32 billion, accounting for 67.2% of total e-commerce sales

5G, which won't appear at any scale until 2020, will impact investments in media and advertising technology.

What will happen in mobile video in 2019? Many of the major platforms will focus on high-quality video shows for mobile audiences. This will increase demand for vertical video. Video advertising will also become less skippable and more interactive.

How will artificial intelligence (AI) impact mobile advertising? It's hard to narrow the impact of AI to just a few areas, but three key ones will be personal assistants, modeling consumer paths to purchase, and augmented reality (AR) - particularly visual search. The role of personal assistants could be the most important, as tools like Siri, Google Assistant and Alexa will connect mobile more deeply with the rest of our device ecosystem.

What is mobile Commerce?

Mobile commerce, also called m-commerce or m-commerce, encompasses all monetary transactions conducted through a mobile device. It is an evolution of e-commerce that allows people to buy and sell goods or services from almost anywhere, simply mobile. While m-commerce covers a wide range of transactions, here we categorize two types of m-commerce:

Mobile shopping Online shopping behavior via a mobile device. Mobile shopping stands out with a mobile-optimized websites, dedicated apps and even social media platforms.
Mobile Payment There are so quite a few mobile payment options. Especially in e-commerce, payments in online stores but also at POS Retail Payments/Mobile Payments contactless via smartphone are possible in stationary retail.
P2P (person-to-person payments via smartphone) and value-added services (individual)
MOBILE SHOPPING - THE SMARTPHONE IS DEEPLY INTEGRATED INTO THE DAILY ROUTINE

The latest Adobe Digital Insights report looked at the impact of connection speed, geographic location, screen resolution and economic infrastructure on our online behavior.

5G mobile standard

There is a direct correlation between online store load times and the revenue generated. Based on these findings, Adobe experts have now calculated how the upcoming 5G mobile standard could impact mobile commerce. According to their estimates, the technology rollout in the U.S. alone could increase sales in this area by USD 11.8 billion from 2021 - and that annually. In the United States, only the number of visitors via smartphone is still growing. While this segment has grown by almost 90 percent since January 2015, the numbers in the desktop and tablet segments have declined significantly. Although desktop visitors are still more valuable in terms of revenue generated, the gap is narrowing.

GOOD USABILITY DEMANDS MOBILE-FIRST

According to Adobe, smartphone page views have become shorter over the past three years. The company sees this as an indication that users are now accustomed to the most efficient page design possible. Website operators must therefore take care to remove as many unnecessary operating steps as possible if they do not want to lose visitors' interest early on. 

HIGH INCOME, HIGH RESOLUTION

Another interesting observation concerns the pixel density of smartphone displays: according to the Adobe study, there is a correlation between the resolution of a smartphone display and the revenue it generates. However, smartphones with higher resolution tend to cost more. Accordingly, they are likely to be particularly popular among people with higher incomes. 

MOBILE PAYMENT - SIMPLIFYING SHOPPING

TWINT
TWINT is the quick and easy payment method for your online store: simply scan the QR code with the TWINT app. Also for mobile shopping, on your cell phone simple payment becomes possible without entering a code. The solution developed by the Swiss financial institutions is the ideal entry into the world of mobile payment: TWINT can be gentutz not only in e-commerce, but also at the payment terminal or directly at the checkout.

Mobile Payment Study Switzerland 2018

ALIPAY 
China's leading mobile payment solution Alipay 支付宝 is used daily for more than 100 million transactions around the world. For now, the preferred app mainly for customers from the Asian region.

WECHAT PAY
One of the largest mobile payment services is soon to be available in Switzerland. WeChat Pay (微信支付) is an integral part of the chat app WeChat (微信), which is widely used in China. With WeChat Pay, you can transfer money similarly to TWINT P2P, make online purchases and also pay in stores via a QR code. The connection works via a credit card or directly to the account.

MOBILECHAT PAY
Swisscom customers with a mobile subscription or a prepaid number can pay for their purchases online with their cell phone bill or prepaid credit. The major online stores such as Apple, Google Play Store, Netflix or Sony Playstation Store also accept payment via the cell phone bill.

EASYPAY
Other online stores or apps support the purchase via Easypay. To do this, select the payment method "Easypay" and complete the purchase on the Swisscom page, to which you will be redirected. After that, you will receive a confirmation by SMS for the transaction. 

ORDER BY SMS/MMS
Value-added services, i.e. chargeable information and entertainment services such as weather info, news, ringtones or games, can be ordered via SMS/MMS or via the Internet. They are also billed via the mobile phone bill or deducted directly from the prepaid credit.

Mobile commerce, also called mCommerce, encompasses all monetary transactions conducted via a mobile device. It is an evolution of e-commerce that allows people to buy and sell goods or services from almost anywhere, simply mobile. While m-commerce covers a wide range of transactions, here we categorize two types of m-commerce:

1. Mobile Shopping: Online shopping behavior via a mobile device. Mobile shopping stands out with mobile-optimized websites, dedicated apps, and even social media platforms.
2. Mobile payment: There are numerous mobile payment options that can be used instead of cash. Mobile payments can be made through e-wallets or other payment apps (in-app payments), but also online transfers through a mobile device are considered mobile payments.