Skip to content
English

What is Neuromarketing?

Neuromarketing attempts to fathom how purchasing decisions are made in order to use these findings to optimize advertising measures using various instruments. The central assumption is that purchasing decisions are often made for emotional rather than rational reasons.

Comments

Related Posts

What is a podcast?

An informative or entertaining audio or video podcast can strengthen the bond between the target group and the company and should therefore be...

What is gated content?

Gated content can take the form of videos, PDFs, lead magnets, case studies or other forms of content. Essentially, the user must enter his personal...

What is the customer experience?

Every interaction of a customer with a company is characterized by emotions. For example, the customer is looking for advice, orientation, or a quick...