10 Steps to an Efficient B2B Sales Funnel
A well-filled and smoothly functioning B2B sales funnel is the basis for a sustainable B2B company. We show you how to turn your sales funnel into an efficient tool for marketing and sales.
Learn about how marketing automation helps generate and nurture leads
A well-filled and smoothly functioning B2B sales funnel is the basis for a sustainable B2B company. We show you how to turn your sales funnel into an efficient tool for marketing and sales.
Sales enablement improves the success of your sales and promotes the dynamic between sales people and customers. The following article shows you why sales enablement will play a key role in the...
Personalized marketing aims to understand and optimally serve individual customer needs. To ensure that your B2B communication is not perceived as advertising and is simply ignored, it needs the...
Customer Centricity is not really a new concept in marketing. Yet, many companies are far from putting the customer at the center of their business practices. This is not only a good idea, but...
With an online blog full of relevant content and distribution through the right channels, digital leads can be converted into paying B2B customers. We show you what you need to keep in mind.
In the age of digital marketing, a B2B customer's journey from initial contact with a brand or product to purchase has become much more complex than in the past. However, the phases of the B2B...
With B2B content marketing, you want to convince your customers of your company through information and interesting content without annoying them with flat advertising. What sounds easy in theory,...
Prospecting for B2B involves defining, identifying, reaching out to, and converting potential customers into clients of the company. Contact is made through a number of different sales and marketing...
Content marketing is the most effective way of addressing target groups in the B2B sector. However, if you want to be successful, you need a strategy and an editorial plan.