# Pedalix

> Pedalix builds the two machines a software company needs to grow: the
> go-to-market (GTM) machine and the product machine. Both AI-native — AI is
> not another tool in the stack but how the team and the system work from the
> ground up. Both stay when Pedalix leaves. Tagline: **Get Multiplayer** — a
> GTM or product department used to take thirty people; today it is three
> people plus ten AI agents.

Pedalix is an operator studio in Zurich, not a consultancy: the founders have
built, scaled and sold software companies themselves. They do the work, build
the system and hand it over — no dependency, no lock-in retainer. Clients are
software companies (roughly 20–500 people), mostly in Switzerland and the EU,
with working products and long, complex B2B sales cycles. The site is
bilingual (German `de` is canonical, English `en`).

## Two fields of work

1. **GTM Strategy Execution** — Pedalix builds the go-to-market machine:
   strategy, execution, handover. The framework behind it is gtm.science with
   the loop DECODE (understand market and customers), SHAPE (form position and
   offer), AMPLIFY (distribution with AI agents for outbound, research and
   content), EVOLVE (measure and improve until it runs without Pedalix).
2. **Agentic Engineering and AI Product Management** — Pedalix makes product
   and engineering teams AI-native: securely and sovereignly, inside the
   client's own perimeter (Swiss/EU hosting, data stays in-house, audit
   trail). Includes team transformation, Vibe-Coding workshops, and product/
   team/technology assessments for boards and investors.

## The four canonical packages

- **Pedalix** (done for you): https://www.pedalix.com
- **gtm.science** (do it yourself — GTM frameworks and the Autonomous GTM
  program): https://www.gtm.science
- **teklens.ai** (software for AI product management — knows your code, Jira
  and business): https://www.teklens.ai
- **Coach Aven** (the coding agent — runs on your server, on your knowledge,
  every answer cites its source): https://www.coachaven.com

**Autonomous GTM** is the 100-day program of gtm.science; Pedalix installs it
done-for-you: four phases, four documented outcomes. There are no prices on
the website — conditions are discussed in an initial conversation.

## Core pages

- [Home (DE)](https://www.pedalix.com/de): We build your GTM and product department. Get Multiplayer.
- [Home (EN)](https://www.pedalix.com/en): We build your GTM and product department. Get Multiplayer.
- [Services overview (DE)](https://www.pedalix.com/de/services): The two machines — GTM Strategy Execution and Agentic Engineering & AI Product Management.
- [Autonomous GTM (DE)](https://www.pedalix.com/de/autonomous-gtm): The 100-day program of gtm.science, installed done-for-you by Pedalix.
- [Agentic Engineering (DE)](https://www.pedalix.com/de/agentic-engineering): AI-native product teams inside your perimeter, with Coach Aven and teklens.ai.
- [About / Team (EN)](https://www.pedalix.com/en/about): The operators behind Pedalix — Marc Gasser, Valentin Binnendijk, Ivan Adutskevich.
- [Book a demo (EN)](https://www.pedalix.com/en/demo): Talk to the founders.

## Knowledge hub (pillar topics)

- [B2B lead generation (DE)](https://www.pedalix.com/de/blog/b2b-leadgenerierung)
- [B2B lead generation (EN)](https://www.pedalix.com/en/blog/b2b-lead-generation)
- [B2B content marketing (DE)](https://www.pedalix.com/de/blog/b2b-content-marketing)
- [B2B customer journey guide (DE)](https://www.pedalix.com/de/blog/b2b-customer-journey-guide)
- [B2B lead scoring (DE)](https://www.pedalix.com/de/blog/b2b-lead-scoring)
- [B2B marketing automation (EN)](https://www.pedalix.com/en/blog/b2b-marketing-automation)
- [Account-based marketing guide (EN)](https://www.pedalix.com/en/blog/abm-guide)
- [AI product management guide (DE)](https://www.pedalix.com/de/blog/ai-product-management-guide)

## Content

- [Blog / Insights (DE)](https://www.pedalix.com/de/blog): ~300 articles on B2B marketing, sales automation, lead generation, GTM engineering and agentic engineering.
- [Blog (EN)](https://www.pedalix.com/en/blog): English articles on the same topics.
- [Podcasts](https://www.pedalix.com/de/podcast): AI GTM LAB, Agentic Engineering and Vibe World.
- [Webinars / Livestreams](https://www.pedalix.com/en/webinar)
- [Sitemap](https://www.pedalix.com/sitemap.xml)

## Contact

- LinkedIn: https://www.linkedin.com/company/pedalix
- YouTube: https://www.youtube.com/@pedalix