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Who We Are

About Pedalix - in love with the web

Building digital marketing and sales in B2B companies is costly and complex. Our Hero Machine is a proven framework for B2B entrepreneurs to plan, manage and scale their digital strategy. As a result, entrepreneurs achieve targeted revenue growth and a competitive advantage through automation, without a large investment in resources.


We build funnels & simplify processes — The automation of marketing and sales will be crucial to success in the future.

Digital Strategy

Setting up a digital marketing and sales process is costly and complex. Based on our experience from over 100 B2B digitization projects, we have developed a framework - a step-by-step guide for planning, managing and scaling digital marketing and sales.

Funnel Management

Thanks to industry reports and automation, leads are automatically guided along the customer journey. This solution is for B2B entrepreneurs, visionaries, and influencers who want to upend outdated marketing and sales models and efficiently drive innovation. Learn more.

Productivity increase

Documented processes, for faster onboarding, better alignment and more effective execution of complex, repetitive tasks. Standard Operating Procedures (SOPs) are essential to keeping your team productive and on track.

Replicable customer acquisition

Repeatable generation, nurturing and qualification of leads and customers. Few but clear metrics on one dashboard for optimizing a replicable sales funnel. A stubbornly up-to-date overview of your customer journey.


Fewer operational tasks and a day-to-day business that allows more freedom and focus on strategic initiatives. A system for lead management and content marketing leads to scaling and a noticeable increase in the value of the company.
The Problem

Ad-Hoc Marketing does not work in B2B

Random marketing campaigns and improvised marketing are not only ineffective, but also have a negative impact on your business. You waste your money with agencies, strategy consultants, expensive software or ineffective campaigns? Your day-to-day business and new product feature development are keeping you from strategic tasks?Your marketing strategy doesn't consider a clear target audience, long sales cycles or uses messaging that isn't understood? Without a systematic plan, you don't reach your customer at the right place on your customer journey.

76% of companies use automation. B2B companies achieve up to 50% more qualified leads at one-third the usual cost through lead nurturing. (Salesforce, HubSpot)
By automating B2B lead nurturing, 451% more leads could be qualified. (Oracle)

Get the plan that works

You deserve clear product positioning in the minds of your potential customers. Get your repeatable marketing and sales process, access to expertise and your hero content strategy. Learn how to structure your B2B marketing to get better results. Become a topic leader and continuously identify the right marketing signals from ready-to-buy leads so you can grow.

Film über uns ansehen

Valentin Binnendijk

SaaS Product Management, Remote Team Management
Profile Marc Gasser

Marc Gasser

Marketing Automation, Product Marketing
Development Lead

Ivan Adutskevich

Development Lead, Fullstack Development

Our network, which trusts us

What like-minded software entrepreneurs on LinkedIn are saying about our work-life balance stories and customers are saying about our service.

  • Extremely well done, so much good content, no fluff! You would need a PDF summary to remember all the awesome content!
  • Marc and Valentin helped us with the scaling. The collaboration paid off in less than 2 months! The biggest impact was the increase in productivity of our team, sales pipeline and SEO.
    Adrian Kyburz
    Head of Revenue, Xorlab AG
  • Nice format, short and sweet, and most importantly, no BS.
  • Marc and Valentin's wealth of experience, combined with their systematic approach, has taken me a big step forward with my business. Their energy, far-reaching strategic planning and help with practical execution are unbeatable.
    Christian Hyka
    CEO, Survalyzer AG
  • Valentin and Marc shared with us great best practices and a compelling implementation framework. Combining their expertise with internal implementation strength enables faster and better scaling!
    Benoit Henry
    CEO, Certifaction AG
  • Together with Marc, the business processes were accelerated and the data quality increased, which significantly reduces the process costs.
    Ph. Daeppen
    ABB Schweiz AG
  • We reached our goal after only 6 months. It was worth it even though Marc was not the cheapest provider.
    C. Broglie
    Fujifilm Schweiz AG
  • Add your creation to relevant collections curated by people like you and get your work instantly noticed. Or start a collection of your own and use it however you like.
    John Doe
    Combo Interactive
  • Great idea and exciting podcast. I'm looking forward to the next episodes.
  • Podcast: Whoop whoop! Very cool!
  • Perfect timing for Christmas. But chapeau, well handled the subject!