About us

Meet the team.

Operators, not consultants. Marc and Valentin lead every engagement themselves, from the AI Strategy Lab to handover. Ivan leads engineering. No consulting pyramid.

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Trusted by software teams and enterprises

Software & AI

Axon Vibe
Skribble
Emporix
Embedl
Createq

Scale-ups & enterprise

Siemens Healthineers
DHL
Raiffeisen Schweiz
United Security Providers
Axel Springer Corporate Solutions

Sales trainers & growth consultants who work with us

Scale Up
USA Launching Pad
SFF
Peakora
Salesplaybook
Venturize

The team

The people behind Pedalix

A small team with deep experience in GTM, B2B SaaS and software engineering. Marc and Valentin lead the AI Strategy Lab, the packages and the workshops personally. Technical delivery is led by Ivan as lead engineer.

Founder & partner

Marc Gasser

Software entrepreneur and Springer Gabler author. Innosuisse expert and lecturer. Leads the AI Strategy Lab and the GTM transformation. His next book on the 12-lever framework is coming next year (2027).

More about Marc

Founder

Valentin Binnendijk

Co-founder of several companies like STARTUPS.CH and TrekkSoft. Expert in B2B SaaS products and startups.

Lead engineer

Ivan Adutskevich

Lead engineer at Pedalix: owns technical delivery, from custom software to the coding agents. Building bridges between business and IT for over 20 years.

More about Ivan

Want to build with us?

Operators who install a running system with you. Founder-led, built for handover.

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