224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
MQLs do not work. This is how a qualified pipeline brings marketing and sales together.
Marketing Qualified Leads (MQLs) - these three letters have long been the holy grail in the B2B world. They stood for the big dream of packing potential customers into the marketing funnel, sprinkling
Marc Gasser·
AI will destroy Outbound - What can LinkedIn still save?
I can't emphasize enough the disruptive impact of AI and the need to focus on trust and relationships. Do LinkedIn automation tools help with this?
Marc Gasser·
AI & Automation in B2B Sales
The latest findings in the field of AI and automation in B2B sales. Experts such as Manuel, Florian and Valentin shared their experiences and proven strategies for optimizing sales processes. The focus was on topics such as inbound vs. outbound strategies, CRM enrichment and follow-up automation.
Marc Gasser·
Sales Automation Canvas
B2B companies invest countless hours in administrative tasks and miss out on valuable sales opportunities. The Sales Automation Canvas provides a remedy.
Marc Gasser·
5-Step Framework to Turn Strangers into Customers
In the realm of marketing, the art of engaging potential customers often mirrors the delicate dance of courtship, where initial conversations lay the groundwork for lasting relationships.
Virginie Cantin·
B2B Marketing Automation: The Ultimate Guide for More Sales
With B2B marketing automation, you can make repetitive tasks more efficient. Find out how to use automated processes to generate more sales!
Lena M.·
B2B-Lead Generation: Finding Customers With Industry Reports
Want to find potential customers for your B2B company? Find out how you can use industry reports to generate leads!
Lena M.·
Unlock Sales: The Small Business Guide to B2B Conferences
After personal network, B2B conferences are the most important sales channel for B2B companies. In this article, we share strategies to make the most of upcoming conferences for your small business.
Virginie Cantin·
7 Tips on asking the right questions to increase engagement
In the world of B2B marketing, the art of questioning is super important. Because the right questions engage, provoke thought, and extract valuable insights that can skyrocket your marketing efforts.
Virginie Cantin·
AI is changing the game in B2B lead generation
The real art lies not in generating these leads, but in nurturing and engaging them continuously until they mature into potential sales conversations.
Virginie Cantin·
B2B marketing tools: Using micro journeys to ask for buying intent
The B2B marketing tools. Focus on automated nurturing of your contacts. With micro-journeys and micro-surveys, you get unique insights, content, and see purchase intent.
Admin·
B2b Marketing StrategyOKRs - the Trend from Overseas for Better Team Performance
With OKRs your teams will find a better focus and work more autonomously at the same time. Here you can find out everything you need to know about the trend from overseas and how you can establish OKR in your company.
Admin·