287 articles across 5 content clusters on B2B software, AI and GTM.
Pillar 1 · B2B software & AI
B2B Software & AI: The Machine for Software Founders
How B2B software firms turn AI from demo into revenue — a product machine and a GTM machine, in one loop.
Pillar 2 · Product positioning
Product positioning for B2B software
From ICP to messaging to one-liner — the strategic base before any channel scales.
Pillar 3 · GTM engineering & product marketing
GTM engineering and product marketing
Operative marketing and sales motion: prospecting, nurturing, automation, reporting — built as one machine.
Pillar 4 · Vibe coding
Vibe coding for founders and engineering leaders
Coding agents like Coach Aven in the loop — how founders ship AI-native without a 20-engineer team.
Pillar 5 · AI product management
AI Product Management: The PM as Signal Curator
From PRD author to curator: discovery, roadmap, and guardrails in the AI-native product team.
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74 articles still to be mapped to a pillar. Page 4 of 7.
Best Practice: Finally Meetings that Move Your Company Forward
The success of any B2B company is based on regular exchange and goal-oriented communication. Only in this way can necessary adjustments be made promptly and successes assessed. In order to make meetings more efficient, you need a defined meeting structure
How Marketing and Sales Work Together Despite Remote Work
Remote work, working from a distance or from home, is clearly on the rise and - thanks to Corona - has long since become part of everyday life. But remote work is not without its pitfalls, because the collaboration must be organized well.
How to Create a Successful ABM Campaign Step by Step
Know that ABM is the future for your marketing, but don't know exactly how to get started? Here, we'll take you step-by-step from the basics of creation to the finer points of optimization.
This Is Why Most B2B Companies Fail at ABM
Account Based Marketing is something everyone does these days, but not everyone seems to be successful with it. We've identified six factors that often lead to ABM failure.
What Target Accounts and Dating Have in Common
Account-based marketing is about targeting my ideal customers - not every potential customer on the market.
You Need This Members in Your ABM Team
The success of Account Based Marketing depends on how you set up your team. Similar to football, where every position has to be filled optimally and only by working together can the set goals be achieved.
B2B Data Strategy: The Foundation for Your Growth
B2B Data Strategy: The Foundation for Your Growth Digital processes are constantly changing and require regular up-to-date analytics. But how do you develo
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Data Quality: Poor B2B Data Endangers Your Success
Data Quality: Poor B2B Data Endangers Your Success Data work has long been part of B2B marketers' daily bread. You should definitely keep an eye on the dat
The 7 most important B2B marketing KPIs
The 7 most important B2B marketing KPIs If the abbreviation KPI still stands for "no precise information" in your B2B marketing, then it's high time to loo
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The Most Important B2B Content Marketing KPIs You Need to Track
The Most Important B2B Content Marketing KPIs You Need to Track Creating relevant content is one thing that matters in content marketing, measuring success
This B2B Customer Data is Relevant for You
This B2B Customer Data is Relevant for You Customer data is the new gold, they say. But instead of just mindlessly collecting it, you should think carefull
What's the Point of it All Anyway? How to Calculate the ROI of Your B2B Marketing
What's the Point of it All Anyway? How to Calculate the ROI of Your B2B Marketing To avoid marketing expenses becoming a blind flight, it is crucial to kno