Radically rethink your growth strategy! Better Relationships through Clear Marketing Signals
We help you achieve true lead management, through the Hero Content Strategy. With our platform, we deliver the right marketing signals from your leads and customers. But not only that: we offer all the tools it takes for modern lead management. Selecting the target audience with a clear positioning, industry survey design, outreach sequences, end-to-end tracking of purchase readiness and publishing unique content – it all changes for long-term relationship building with your contacts.
Expertly crafted, digital Customer Journeys that build lasting relationships with prospects and customers and skyrocket your CRM graphs.
Content Marketing no longer works ☠️
Random content marketing activities and ad hoc marketing are not only ineffective, but also have a negative impact on your business. You waste your money with agencies, expensive software or ineffective campaigns? Your marketing strategy does not consider a clear target group, long sales cycles or uses messaging that is not understood? Without a systematic hero content plan, you're not reaching the customer at the right time and place on the customer journey.
Only 1-3% of your leads have the right timing
Companies squeeze their business practices into a traditional funnel model, but the existing and returning customers are left out. The traditional sales funnel takes a company-centric approach, focusing too much on Net-New Growth and constantly wanting to sell products. Yet only just 1-3% of your leads are ready to buy?
The marketing universe is constantly evolving and customers are increasingly taking control of their customer journey. Your accounts can be in multiple stages of their Customer Journey at the same time. 97-99% of your leads are not ready to buy and can drop out of the funnel at any time. This is true even after the purchase! These interactions can no longer be modeled with the traditional funnel.
Companies need a safety net of customer-facing measures that keep the customer, with informative content. But they rarely follow a nice, linear process. After all, with industry reports, events, communities, webinars, podcasts, and social media, there are endless opportunities for interaction to stay “top-of-mind” with customers and thus a topic leader – Dark Social.
The New Era of the Customer Journey.
The process of attracting, retaining and growing the right customer is an ongoing, never-ending process. Customer-centric companies focus on the lifelong relationship with a contact that extends far beyond the initial acquisition.
Demand Generation for Thought Leadership through Industry Reports
Demand Generation by Industry Reports implements ongoing customer focus by focusing equally on new and existing customers. The model supports marketing's impact on both key forms of revenue and builds a safety net of customer-focused measures that retain customers. As a key metric, the teams are guided by Customer Lifetime Value (CLV) and Net Promoter Score (NPS).
In 3 phases to the Hero Content Machine
The goal is to query the purchase intent of all your contacts by consistently targeting Industry Report for your topic leadership.
01 Product positioning
Topics month 1 and 2:
- Defining the right ICPs (Ideal Customer Profiles), the ideal customer segment for B2B companies and the corresponding pain points that the target audience has and that the company can solve.
- From this, messaging is created and a pre-product is developed for easier access to a complex offering.
- Product positioning defines the product in terms of the needs of the target audience, including problem, solution, and benefits.
Topics month 3 and 4:
Marketing experiments to test and improve message market fit. A landing page, for example, can be used to test interest in the pre-product.
Expand on successful aspects. A clear storyline around the message-market fit helps strengthen the marketing strategy. References and use cases increase trust and authenticity.
The resulting hero content strategy is used to create a well-structured and traceable content journey.
Topics month 5 and 6:
- Thoughtful workflow automation for the enterprise leads to scale lead management.
- The Industry Report is thereby the content format to regularly query purchase readiness (zero-party data). This ensures regular, unique content and that the company stays on track.
- Reusing content and defining processes can ensure that tasks are performed regularly and effectively.
Systematic lead management with the help of marketing automation
From defining the Ideal Customer Profile (ICP) to messaging as the foundation. The freestyle is scaling from a repetitive process of lead generation, lead nurturing and lead scoring through marketing automation. For B2B entrepreneurs who want to increase sales and believe that clear positioning can help them plan ahead.
- Get more sales through a predictable customer journey
- Accommodate more valuable B2B sales conversations
- Reach the B2B buyers who are the right fit for you
- Make marketing and sales teams more productive
01. Product marketing
Product marketing aims at clear product positioning and messaging to the right target audience. Presenting benefits that elicit positive responses. Understandable, comprehensible language at all stages of the sales process is essential to achieve this.
- Lead research, analysis and consolidation of the ideal customer profile (ICP) and buyer persona
- Core messaging, the "one liner" consisting of Problem, Solution, Result
- Strategy for demand re-routing and content automation
02. Channels and Tactics
Solid lead management is the fundamental starting point for an effective marketing & sales engine. The activities associated with individually traversing your customers' customer journey begin with a solid lead generation framework.
- Development from a pre-product
- Inbound/outbound lead generation, lead nurturing process definition
- Search engine marketing (SEO/SEA) and social media marketing (SMM) plan.
03. Marketing Automation
When was the last time you launched a successful revenue driver? The reality is that most companies don't have a process for driving sustainable growth. Instead, they find themselves in the midst of revenue chaos: the endless pursuit of more and new initiatives, hoping something will work.
- CRM & marketing automation and proven revenue programs integrated, with necessary training and goal setting
- End-to-end customer journey tracking
- Evaluation of marketing signals
Lead Management Use Cases.
These use cases are from our Marketing Automation Report. In each case, over 450 companies from the DACH region participated in this study. Part of the survey is the Marketing Automation Maturity Index (MAMI), which was developed on the basis of a master's thesis at the ZHAW. The live evaluation of your maturity level for Marketing Automation can be found in the last section of the survey. We are editor of this study and advisory board of the CAS for Digital Marketing & Sales in B2B. The ZHAW is a scientific partner and Mayoris, webalyse, Survalyzer, atedo and that Digital B2B Forum are research partners of our market study.
Welcome email sequence following the whitepaper order form.
→ Basis for relationship building
Email campaign with recommendations on "non-salesy" content
→ Steady relationship building
Classification of leads into a phase of the customer journey
→ Identification of the readiness to buy
Trigger email after shopping cart abandonment, contact request or event.
→ Rapid response increases the probability of closure
Already answered form questions, are replaced by new questions
→ Continuously enrich contact data
Personalization of the landing page
Recommendation of relevant blog articles, products or individual prizes.
→ Increase activity and stickiness
Content distribution on social media
Automatic execution of the content marketing plan
→ Efficiency increase
Retargeting of leads
Retargeting known website visitors via LinkedIn or Google.
→ Increase returning visitors
Hero-Content-Strategy with the help of marketing automation
We believe we are just at the beginning of a new content marketing era. The next decade will be dominated by companies thinking about relationships and ecosystems first, and finding ways to market through their own market research (elevating zero-party data), communities, and influencers. Our platform helps companies publish the right content and create meaningful connections. At its core, Pedalix focuses on a lifelong relationship with a customer that extends far beyond the initial acquisition. Pedalix is on a mission to make the world a more connected and compassionate place.
he combination of online surveys and externally available data sources leads to the ranking of existing contacts in relevance, timing and willingness to buy.
02. Industry Reports
An ecosystem approach will help companies become more relevant by finding trusted influencers in every market in which they exist; these personal connections can lead customers down the path to purchase without forcing them into specific marketing campaigns that contain ineffective content at every turn.
03. Value Realization & Growth
Value realization is the constant state of a customer using your solution. Empower the customer to ensure they maximize the value of your product.
Industry Reports Use Cases
These use cases are from our Marketing Automation Report. Over 450 companies from each of the DACH regions participated in this study. Part of the survey is the Marketing Automation Maturity Index (MAMI), which was developed on the basis of a master thesis at the ZHAW. The live evaluation of your maturity level for Marketing Automation can be found in the last section of the survey. We are publishers of this study and advisory board members of the CAS for Digital Marketing & Sales in B2B. The ZHAW is a scientific partner and Mayoris, webalyse, Survalyzer, atedo and this Digital B2B Forum are research partners of our market study.
Development of existing customers
Reorder consumables or make special offers to inactive customers.
→ Improve retention activities
Welcome email sequences for new customers
Onboarding and instructions
→ Build trust and knowledge level
Communication & Administration Processes
Appointment scheduling, support requests, satisfaction surveys.
→ Improve customer satisfaction
Opt-In, Registration and Customer Profile
Independent adjustment of profile data
→ Better data quality, updating of zero-party data.
Up-sell and cross-sell
Recommendation of matching offers that are often purchased together
→ Increase Customer Lifetime Value (CLV)
Product feedback suggestions
Verbesserungsvorschläge, Co-Creation von Produkten
→ Increase customer satisfaction
Partner/customer portal and collaboration
Build a scalable process for onboarding, engaging, and rewarding partners
→ Profitable revenue growth through collaboration
Product Management for Cloud-Software
The recurring revenue model requires a new process, methodology, and mindset. The product manager as the interface to the organization is responsible for changing the surrounding organization step by step so that the development team can do its job better. A structured process for agile implementation and compliance within the team. In addition, there are the new demands on the management of a remote team. Tips to successfully manage your remote team.
01. Audit & Agile Coaching
Including the existing processes, adapted structures for regular prioritization are created.
The consistent planning and implementation of the product roadmap. Empowering the team to drive productivity improvements themselves.
03. REMOTE TEam Management
For efficient collaboration, all employees must know their tasks, responsibilities and competencies.
Getting impact through transformationWe help high-growth companies with recurring revenue implement an operating model that enables sustainable growth.
From on-prem to SaaS
Moving from an on-premise model to a recurring revenue model requires a new process, methodology, and mindset. Product management and product positioning need to be rethought.
From one-time sales to recurring sales
Recurring revenue is the result of recurring impact; a go-to-market (GTM) team and process must change at its core to enable this transition.
From superstar sales culture to data-driven sales culture
The companies that achieve true scale employ a scalable sales process that supports all sales reps, not just the superstar few.
From an isolated marketing/sales function to a full revenue team
Move from isolated marketing and sales teams to a unified revenue team. Make sure merging marketing and sales doesn't derail your progress. This requires a review of the cultural impact on the team, a review of processes, and an assessment of capabilities to be ready for the future state. To drive recurring revenue, Marketing, Sales and Customer Success must be in lockstep using the same methodology, common language and way of working.
From growth stagnation to growth acceleration
Achieving this transformation requires a thorough examination of the right data points to diagnose the core problems that will impact the business.
From founder-led sales to a scalable sales team
The most important questions to answer are when to hire your first salespeople and sales management, how to pass on key founder knowledge, and how to plan for future size and capacity.
From product sales to platform sales
This transition requires a different type of customer conversation, a different impact promise, and a different impact fulfillment.
From Enterprise to SMB (downward movement in the market)
The change in the lower market segments requires the elimination of complexity for this new group of customers and the introduction of new and different processes.
From SMB to Enterprise (upward movement in the market)
Sales measures, customer conversations, content and enablement need to be taken to a higher level to have the right impact on new customers.
From rapid growth to sustainable growth
Put the right methods and systems in place to reach the sweet spot of sustainable growth for long-term success.
- Product positioning
- Content Strategy
- Customer Audit
- Hero Content
- Lead Research
- Product Marketing
- Search engine marketing
- Content Marketing
- Social Media Marketing
- Industry Surveys
- Marketing Autmation & CRM
- Customer Data Platform
- Customer Portal
- Industry Landing Pages
- End-to-end tracking