Skip to content
The AI revolution - is more than just technology

AI is fundamentally changing how companies work and create value

We understand that the AI revolution is more than just technology - it is fundamentally changing how organisations operate and create value

Only pioneers who break down the silos between departments, create a solid AI database and retain global talent will fully capitalise on this competitive advantage.

What AI means for revenue teams

Closing more deals and increasing the efficiency of the sales funnel, the most cited priorities of technology entrepreneurs (n = 130):
 
sales-close-deals
 
Scarce resources are supplemented by remote revenue teams and standardised processes for the first time:
 

The three proven use cases

Imagine you could incorporate all the knowledge from your industry directly into your sales process. This is now possible:
 
  1. Connect - Data basis & Positioning:
    Create perfect customer profiles, enrich them with 50+ AI data providers and send hyper-personalised messages.
  2. Engage - Relevant outreach sequences:
    Reactivate contacts at scale, share valuable insights and utilise network effects via LinkedIn and email infrastructures.
  3. Grow - Scoring & CRM integration:
    Nurture leads until they are ready to buy, evaluate activities and statements and synchronise with HubSpot.

Discover how these use cases for AI and automation can transform your revenue team.

The approach

We offer a three-step approach to building an effective marketing and sales machine without selling - instead, you create relevant value on your behalf.

  1. Connect - data foundation and hyper-personalisation:
    • We create a comprehensive list of Ideal Customer Profiles (ICPs) and Buyer Personas.
    • Use over 50 AI data providers and AI agents for the solid data foundation.
    • Conducting a 2.5-hour workshop to identify relevant topics and hooks.
  2. Engage - Relevant outreach sequence:
    • Develop personalised outreach messages that create added value for the recipient instead of direct sales.
    • A/B testing of various hooks to optimise effectiveness.
    • Applying network effects to multichannel sequences (LinkedIn, email) to identify the optimal traction channel.
  3. Grow - scoring and CRM interfaces:
    • Use AI to assess lead engagement and ensure ICP/buyer persona match.
    • Store and organise qualified leads in HubSpot for manual follow-up.
    • Continuously analyse and improve lead qualification processes.

After implementation, we hand over the functioning engine to you for operational continuation, including handover for your employees.

roadmap-bike-03-1-768x1152
post-1200-5
valentin_square_green
Founder

Valentin Binnendijk

Product
Valentin is a co-founder of several companies like STARTUPS.CH and TrekkSoft. He is an expert on B2B Saas products and startups. He is the co-host of the Midlife Entrepreneur Podcast. Valentin is interested in entrepreneurship, startups, digital products, tech gadgets and a good lifestyle. He loves going on gourmet adventures with his gravel bike.
Profile Marc Gasser
Founder

Marc Gasser

Revenue Operations
Marc wrote the book Marketing Automation For B2B Companies. He is the publisher of the Marketing Automation Report 2021-2023. He is also an Innosuisse expert and lecturer on Marketing Automation and Artificial Intelligence in B2B at the ZHAW. He loves paragliding as for entrepreneurship, it's about taking calculated risks and adapting yourself to an ever-changing environment.
ivan_office
Development Lead

Ivan Adutskevich

Fullstack Development
Ivan has been building bridges between business and IT for the last 20 years or so. He has held several positions in the IT industry over the years: Executive, Project Lead, Key Developer. Ivan has a strong sense of self-organization and is able to stay focussed in dynamic environments. He is married and has 2 children.

Valentin

"Champaign" (favorite dessert)
"The West Wing" (favorite TV serie)

Marc

"Stomach-bread" (favorite dessert)
"MacGyver" (favorite TV serie)

Ivan

"Cannoli" (favorite dessert)
"Person of Interest" (favorite TV serie)