The definition of Buyer Persona, the Ideal Customer Profile (ICP) and a laser-focused messaging, that is only the tip of the iceberg of a clear product positioning. Product positioning represents the...
With OKRs your teams will find a better focus and work more autonomously at the same time. Here you can find out everything you need to know about the trend from overseas and how you can establish...
For B2B companies it is often difficult to build an online presence because of the lack of clear instructions. We show you how to develop an online marketing concept that fits your B2B business.
Qualitative content ensures satisfied users and customers. However, the majority of written B2B articles are never seen by the target group. We show you the way to a successful content marketing...
Social networks have become an important tool for many B2B companies to increase their reach and attract potential new customers. Sharing valuable content and nurturing customer relationships can be...
In the digital age, both the search for solutions to companies' problems and the acquisition of new business partners in the B2B sector are increasingly taking place on the Internet. Therefore, good...
A tracking code is a small JavaScript code that we implement in the HTML source code of a web page. These lines of code allow the software to analyze how your website visitors interact with your...
Cold emails have a bad reputation - they're pushy, annoying, and often completely irrelevant to the recipient. Despite this, many B2B companies rely on this form of outreach. With success. We show...
There are already many tools available to you for professional B2B marketing. One of these tools is the Sales Navigator from LinkedIn. Surely you also want to narrow down your target group as...