The Guide to the B2B Customer Journey
Knowing the B2B Customer Journey is one of the central building blocks for generating new customers. With professional support and the selection of the right tools and applications, you can use the...
Learn about how marketing automation helps generate and nurture leads
Knowing the B2B Customer Journey is one of the central building blocks for generating new customers. With professional support and the selection of the right tools and applications, you can use the...
The digital needs in B2B marketing and sales are changing rapidly. We wanted to know in a flash survey how B2B companies deal with the most important challenges and measures.
If you want to target your customers - be it with personalized newsletters or other individualized content - you first have to know them. If the buying behavior of the customers is known, conclusions...
Visited the website, did some research, got curious - and signed up for the newsletter: This is what the path of a potential customer might look like.
Data silos reduce the quality and credibility of your data. With distorted data, not only does measurability fall by the wayside, but also comparability. We show you how you can prevent this in the...
Marketing and sales are growing closer and closer together. Instead of building parallel worlds, it is now a matter of integratively linking the departments so that high-quality traffic and...
B2B storytelling is one of the most powerful marketing tools for engaging customers and building long-term loyalty. Why? It reaches us humans exactly where we are fully human in everyday business...
Show your potential customers not only that you have the right solution, but also that you understand their problems. Then explain to them in six simple steps why and how you can solve those problems.
B2B companies that can handle customer data have a clear market advantage. But for most companies, customer data languishes in isolated data silos. The secret weapon to breaking down data silos and...