Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Digitalization opens up enormous potential: While analog marketing measures were difficult to measure in terms of efficiency, very concrete KPIs can be analyzed in online marketing - and without...
Customer Relationship Management involves marketing, sales and service and aims to guide each contact as efficiently as possible through the customer journey and increase customer lifetime value.
You know your direct sales channels, of course. But what about touchpoints earlier in the B2B buying process? Do you have a strategy in place to attract enough traffic and convert the leads you gain?...
Optimize your marketing processes in your B2B business with professional lead management strategies. This way you can see how random prospects become Sales Qualified Leads.
A persona is a tool of the customer journey and helps to get to know your target group better. A sound target group analysis is the basis for customer centric marketing.
Companies that know the customer journey of their prospective buyers and accompany them on this journey in the best possible way can significantly increase their sales. In addition, they ensure that...
Content marketing is one of the most effective methods for B2B companies to generate leads. It is therefore all the more surprising that this area still plays a stepmotherly role in practice. We...
The future of B2B is digital – yet companies continue to squander potential and cling to outdated sales structures. Yet, the path to Sales 4.0 is an investment in your own competitiveness in the...
Keywords alone are no longer enough to get you to the top of the search results. However, with a well thought-out topic world and the right content strategy, your B2B company can also catch up.
