Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Articles written by robots today are often so good that you don't even notice that the article was not written by humans. Artificial intelligences work time- and word-efficiently as well as...
Push and pull marketing is a powerful draw in the modern B2B marketing mix. After all, it combines the best of both worlds: While push measures actively push the buttons of your target group, pull...
Personalized content is king. However, its supremacy is increasingly faltering. Because: Hyper-personalized content is vigorously shaking its throne. Due to the digital transformation, the abdication...
If you want to be successful in B2B marketing today, think about your demand generation funnel and analyze the right KPIs. The de-anonymization or identification of your contacts is crucial here.
The primary goal of keyword research and a content strategy based on it is to position one's own company for selected terms, to rank as high as possible in the search results on Google for these...
