GTM transformation · for GTM teams

A GTM that produces pipeline without extra headcount.

Autonomous GTM means: AI agents take over research, outbound, content and signals. Your team leads. The way there is the 12-lever framework of the AI GTM Lab (gtm.science): four phases, DECODE, SHAPE, AMPLIFY, EVOLVE. We install it for you, in 100 days, with documented, validated outcomes.

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Four phases, four outcomes

We measure instead of guessing and install a running system

After 100 days you have no notes. You have a system that runs. Each phase delivers a documented, validated outcome that builds on the last. The framework belongs to the AI GTM Lab; the system belongs to you.

Phase 1 · DECODE

GTM diagnostics & positioning

We measure instead of guessing: 28 diagnostic questions, 8 to 12 customer interviews, a sharpened positioning. Before you allocate resources, you know where your bottleneck is.

  • GTM heatmap
  • Qualitative interviews
  • Positioning in one sentence

Phase 2 · SHAPE

Roadmap & CRM rebuild

CRM tidied up, buyer-journey tracking installed, messaging validated with real data, first agent running. Three weeks, four outputs.

  • CRM enriched
  • Messaging validated
  • 100-day roadmap

Phase 3 · AMPLIFY

AI GTM stack & inbound-led outbound

Outbound only where a signal shows buying intent, instead of mass sending. Plus content that keeps bringing enquiries for months. We curate the tools that suit you: Clay, Instantly.ai, Heyreach or others.

  • Signal-based outbound
  • Inbound engine
  • Your GTM stack, curated

Phase 4 · EVOLVE

Your team leads, the agents do the groundwork

For every task it is clear what an agent may do alone, what a human reviews and what only a human does. Your team steers the system through a documented playbook and keeps improving it — without us.

  • Clear boundaries and logged runs for every agent
  • A playbook your team maintains itself
  • GTM OS is the task-management companion for GTM teams. Like Jira for product teams: GTM OS for GTM work.
To the AI GTM Lab (gtm.science)

What our customers say

Pedalix helped us grow with best practices and an effective execution plan. Working with them had an ROI in less than 2 months! The biggest impact has been the increase in our team productivity and sales pipeline.
Adrian Kyburz
Adrian Kyburz
Head of Revenue, Xorlab
Working with Marc and Valentin was highly professional at every point and a lot of fun. I can recommend Pedalix to other companies.
Eberhardt Weber
Eberhardt Weber
Founder & CEO, Emporix
Pedalix was instrumental in bringing United Security Providers' in-house expertise to the outside world and enriching our CRM data.
Yves-Alain Gueggi
Yves-Alain Gueggi
CEO, United Security Providers

FAQ

Frequently asked questions

What is Autonomous GTM?
Autonomous GTM means a go-to-market that produces pipeline without extra headcount. AI agents take over research, outbound, content and signals; your team leads. The way there is the 12-lever framework of the AI GTM Lab (gtm.science). Pedalix installs it for you: four phases, documented, validated outcomes.
Who owns the framework?
The AI GTM Lab (gtm.science): the 12-lever framework with the four phases DECODE, SHAPE, AMPLIFY and EVOLVE. We install it inside your company, on your CRM and your funnel. The framework stays open; the installed system belongs to you.
How is this different from an outbound agency?
An outbound agency optimises one channel and keeps the system. The GTM transformation covers the whole GTM: positioning, CRM, outbound, inbound and AI agents. And we hand it over: you don't become dependent, you become capable.
Does this replace our sales team?
No. Your team sets the goals, makes the decisions and owns the outcomes. The agents prepare and execute repeatable work: research, outbound preparation, content, signals. Your team leads the conversations.
Is this another framework on slides?
No. Most GTM projects end with slides. For us that's where the work starts: we execute the four phases DECODE, SHAPE, AMPLIFY, EVOLVE operationally until the system runs without us.
What do I concretely have after 100 days?
Not notes — a running system: a positioning every tool reads the same way, a cleaned-up CRM with buyer-journey tracking, signal-based outbound, an inbound engine, and clear rules for what agents may do alone and what a human reviews.
Do you optimise for quality or volume?
Quality. We measure instead of guessing: 28 diagnostic questions and 8 to 12 customer interviews before you allocate resources. Afterwards, a pipeline your forecast can trust instead of mass sending.
Does the system stay with us when you leave?
Yes. We do the work, build the system and hand it over. No retainer that keeps you dependent. You don't become dependent. You become capable.

After 100 days your GTM produces pipeline without you.

No consultants reviewing slides. Operators who build with you.

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