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For CEOs, boards and founders

You set the direction. We build the drive.

AI strategy, custom software and delivery for software companies. We clarify the project, build the support and hand over the system.

Fast-moving companies that have been working with us

Software & AI
Axon Vibe
Skribble
Emporix
Embedl
Createq
Scaleups
Siemens Healthineers
DHL
Raiffeisen Schweiz
United Security Providers
Axel Springer Corporate Solutions
Growth Studios & VCs
Scale Up
SFF
Peakora
Venturize
Salesplaybook
Software & AI
Axon Vibe
Skribble
Emporix
Embedl
Createq
Scaleups
Siemens Healthineers
DHL
Raiffeisen Schweiz
United Security Providers
Axel Springer Corporate Solutions
Growth Studios & VCs
Scale Up
SFF
Peakora
Venturize
Salesplaybook

The direction

The goal is clear.

Your team knows the direction. But the road is getting steeper.Discuss your project

The bottleneck

Pedalling harder is not a strategy.

Scattered knowledge. Unclear priorities. Too many handovers.Discuss your project

The drive

Context first. Then thrust.

The Context Manager is your company's electric motor.Discuss your project

  • Connects knowledge from CRM, code and projects.
  • Spots changes and contradictions.
  • Makes decisions and next steps usable.
  • Your team stays at the handlebars.

Built by us. Tailored to your company. Technology building block: Teklens

The climb

The same team. A different drive.

We build the support. Your team uses it. Control stays with you.Discuss your project

We leave. The system stays.

Three services · One clear path

Decide → Build → Hand over

Decide clearly. Build where it matters. Hand over to your team. Our three services support your project where you need them – separately or together.

01 Decide · For CEOs, boards and founders

Strategy & Leadership · AI Strategy Lab

The AI Strategy Lab. In one day, leadership decides where AI creates value and what to stop on purpose: three AI bets, owners, metrics, a 90-day plan.

Go to the AI Strategy Lab

02 Build · For CSOs, CCOs and CROs

Go-to-Market

Positioning, CRM, pipeline and AI agents as one system. We implement The Science of GTM, the method from GTM.science, on your CRM and funnel. The result: a working GTM stack and clear playbooks.

Go to Go-to-Market Method byGTM.science

03 Hand over · For CPOs and CTOs

Product & Engineering

Coding agents that work in your team's repo, and a team that uses them safely. Your developers review and merge. Nothing goes live without approval. You receive code, documented workflows and a trained team.

Go to Product & Engineering Product Brain byTeklens

What customers say about working with us

Pedalix played a decisive role in carrying United Security Providers' internal expertise outward and enriching our CRM data.
Yves-Alain Gueggi
Yves-Alain Gueggi
CEO, United Security Providers

Which mountain will you climb next?

Discuss your project

30 minutes with a founder. No sales pitch.

Pedalix is an operator studio in Zurich. We help CEOs, boards and founders of software companies with AI strategy, custom software and go-to-market. Start with a 30-minute call with Marc Gasser.

Or write to us: info@pedalix.com