287 articles across 5 content clusters on B2B software, AI and GTM.
Pillar 1 · B2B software & AI
B2B Software & AI: The Machine for Software Founders
How B2B software firms turn AI from demo into revenue — a product machine and a GTM machine, in one loop.
Pillar 2 · Product positioning
Product positioning for B2B software
From ICP to messaging to one-liner — the strategic base before any channel scales.
Pillar 3 · GTM engineering & product marketing
GTM engineering and product marketing
Operative marketing and sales motion: prospecting, nurturing, automation, reporting — built as one machine.
Pillar 4 · Vibe coding
Vibe coding for founders and engineering leaders
Coding agents like Coach Aven in the loop — how founders ship AI-native without a 20-engineer team.
Pillar 5 · AI product management
AI Product Management: The PM as Signal Curator
From PRD author to curator: discovery, roadmap, and guardrails in the AI-native product team.
More articles
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74 articles still to be mapped to a pillar. Page 5 of 7.
Create Top Lead Magnets
Lead Magnets appear in all colors and shapes and are therefore customizable. There are various types of Lead Magnets, from white papers to online podcasts and templates, everything is possible.
The 4 most important ranking factors for B2B websites
The ranking of a website is influenced by over 1,000 factors. For B2B companies with limited resources, such an SEO effort is almost impossible. We show you with which 4 factors you can master your online presence.
Proven strategies to convert B2B leads into customers
Proven strategies to successfully accompany your lead on the customer journey and convert them into happy customers.
The practical art of lead generation with Facebook Ads
How to become an expert at using Facebook Ads to attract quality B2B leads for your business.
5 Tips to Improve your Google Ranking
A modern, user-friendly website and, above all, its discoverability via search engines is playing an increasingly decisive role for B2B companies. After all, customer acquisition is increasingly taking place online.
Additional Traffic and Leads for your B2B Company with Online Sales
For a modern B2B company, a well-functioning online sales department is an important building block for the success of the company. It is not enough to create a website, but you should also know the levers to gain more traffic and leads for your business.
How a Corporate Blog Supports Acquiring New Customers
In the digital age, the acquisition of new customers in the B2B segment largely takes place in online media. The corporate blog is a powerful tool for providing potential customers with important information and for successful acquisition.
Digital Strategy for B2B Companies
The environment for acquiring new customers in B2B has changed completely in recent years. Because modern business partners are increasingly present in online media, a well thought-out digital strategy is indispensable for your successful B2B company.
The Content Marketing Guide for B2B Companies
B2B companies are increasingly focusing on content marketing as part of their business strategy. Through content marketing, you provide your target customers with important information that contributes decisively to the solution of their wishes and needs.
With Inbound Marketing to Sustainable B2B Customer Acquisition
Create content that actually interests your potential customers and creates added value. We show you how to create trust and acquire customers in the long term.
5 steps to efficient lead management for B2B
With the right B2B lead management, you close the gap between the marketing and sales departments. Starting with the identification of potential customers - i.e. leads - via their contact and supply with information up to the interaction.
Email Marketing: The Perfect Tool for B2B Lead Nurturing
Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.