287 articles across 5 content clusters on B2B software, AI and GTM.
Pillar 1 · B2B software & AI
B2B Software & AI: The Machine for Software Founders
How B2B software firms turn AI from demo into revenue — a product machine and a GTM machine, in one loop.
Pillar 2 · Product positioning
Product positioning for B2B software
From ICP to messaging to one-liner — the strategic base before any channel scales.
Pillar 3 · GTM engineering & product marketing
GTM engineering and product marketing
Operative marketing and sales motion: prospecting, nurturing, automation, reporting — built as one machine.
Pillar 4 · Vibe coding
Vibe coding for founders and engineering leaders
Coding agents like Coach Aven in the loop — how founders ship AI-native without a 20-engineer team.
Pillar 5 · AI product management
AI Product Management: The PM as Signal Curator
From PRD author to curator: discovery, roadmap, and guardrails in the AI-native product team.
More articles
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74 articles still to be mapped to a pillar. Page 6 of 7.
How to minimize the cost per lead for your B2B company
A lead is a known business contact who has expressed interest in the company and its related products and services. There is a cost to the business for generating leads. These costs are also called cost per lead (CPL).
Improve your return on investment (ROI)
For efficient and successful marketing, it is essential to calculate as accurately as possible. Because only if your sales, profits and losses can be measured exactly, you know whether marketing campaigns are profitable from an economic point of view.
In 6 steps to a well thought-out social media strategy for your B2B company
With a social media strategy, you determine right from the start where exactly you will pursue which goals with which means. With the help of relevant data, you can measure success, optimize based on data and be successful in the social networks.
Lead Conversion: Successfully convert B2B leads to customers
The customer journey of each of your potential customers is an individual path with different touchpoints. Lead conversion is achieved when the qualified lead converts to a customer.
Lead scoring: How to assess the quality of your leads
Leads are an important factor for the sales pipeline of your B2B company. If you have a lead system and want to act systematically and controlled with the contacts, a lead scoring model is the best choice.
Leads go digital: 5 steps to win B2B leads
The behavior of business customers in the B2B sector has increasingly turned to online media in recent years. Leads are also becoming digital and can be successfully acquired with the right strategy.
Shortening the B2B Sales Cycle: Here's how it works
Achieving a contract more efficiently is a focus for every company. However, this is often not so easy. To effectively shorten the B2B sales cycle, strategies must be carefully developed.
This is what a B2B lead means in sales
A lead is of central importance for a B2B sales department to ensure operational revenue. For this reason, the structured acquisition of new leads in the B2B environment plays a significant role.
Win B2B Leads with LinkedIn
Generating leads primarily isn't just about gaining as many contacts as possible. Rather, it's about attracting the right B2B leads. We will inform you about how to gain profitable B2B leads for your business and convert them in a short time.
Marketing Automation - further development in the B2B environment
Lead, conversion and sales increase with the help of marketing automation using ELPRO as a case study. A bachelor thesis by Cindy Hameed.
The Marketing Automation Report 2021
Lead generation and lead qualification through data-driven marketing in B2B. A study by Pedalix and the Institute of Marketing Management at ZHAW.
B2B Sales Goes Digital: How Not to Be Overtaken by the Competition
The future of B2B is digital – yet companies continue to squander potential and cling to outdated sales structures. Yet, the path to Sales 4.0 is an investment in your own competitiveness in the marke