287 articles across 5 content clusters on B2B software, AI and GTM.
Pillar 1 · B2B software & AI
B2B Software & AI: The Machine for Software Founders
How B2B software firms turn AI from demo into revenue — a product machine and a GTM machine, in one loop.
Pillar 2 · Product positioning
Product positioning for B2B software
From ICP to messaging to one-liner — the strategic base before any channel scales.
Pillar 3 · GTM engineering & product marketing
GTM engineering and product marketing
Operative marketing and sales motion: prospecting, nurturing, automation, reporting — built as one machine.
Pillar 4 · Vibe coding
Vibe coding for founders and engineering leaders
Coding agents like Coach Aven in the loop — how founders ship AI-native without a 20-engineer team.
Pillar 5 · AI product management
AI Product Management: The PM as Signal Curator
From PRD author to curator: discovery, roadmap, and guardrails in the AI-native product team.
More articles
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4 Benefits of B2B Lead Scoring (and why you need to finally start doing it).
The quality of leads generated always causes disagreements between marketing and sales. The remedy is to score the leads according to sales-specific criteria.
8 Relevant SEO KPIs for your B2B Marketing
Key performance indicators are important in SEO when measuring success. However, it is essential to know the potential and limitations of each KPI.
Align Your Content Strategy with Inbound Marketing!
The benefits that content inbound marketing can bring to your B2B business are substantial. We find these benefits so valuable that we declare inbound marketing a must.
Be Ready for the Next Trend in SEO: Voice Search
Voice search is on the rise: more and more search queries are being made verbally. Since they differ significantly from classic text-based queries, this development brings SEO challenges.
Close the Gap Between Marketing and Sales with B2B Content Marketing
Learn in this article how you can use your content marketing as sales enablement and thus close the gap between marketing and sales.
Content Hub and Content as a Service (CaaS): How the B2B Content Marketing Trends Can Help You
We show you how you can profitably use the two trends - Content Hub and Content as a Service (CaaS)
How Is a Good Copywriting Brief Created?
When creating a blog article, the central question is: how do we create a good article? Find out now.
Pillar Page: The Topic Cluster Model
Keywords alone are no longer enough to get you to the top of the search results. However, with a well thought-out topic world and the right content strategy, your B2B company can also catch up.
Qualify your B2B Leads in 3 Steps
How do you qualify new leads and convince them of your products? Learn how to turn your leads into satisfied customers in just 3 easy steps.
SEO Guide: How to Improve the Ranking of Your Content on Google
Search engine optimization (SEO) is important. We share few things to keep in mind.
The Power of Imagery: How to Make Your B2B Content Memorable
Images are indispensable for successful B2B marketing. We show you how to win over potential customers with vivid imagery.
ABM Best Practices from overseas
We've identified the 4 most important aspects for you and flown in common best practices from ABM experts in America.