287 articles across 5 content clusters on B2B software, AI and GTM.
Pillar 1 · B2B software & AI
B2B Software & AI: The Machine for Software Founders
How B2B software firms turn AI from demo into revenue — a product machine and a GTM machine, in one loop.
Pillar 2 · Product positioning
Product positioning for B2B software
From ICP to messaging to one-liner — the strategic base before any channel scales.
Pillar 3 · GTM engineering & product marketing
GTM engineering and product marketing
Operative marketing and sales motion: prospecting, nurturing, automation, reporting — built as one machine.
Pillar 4 · Vibe coding
Vibe coding for founders and engineering leaders
Coding agents like Coach Aven in the loop — how founders ship AI-native without a 20-engineer team.
Pillar 5 · AI product management
AI Product Management: The PM as Signal Curator
From PRD author to curator: discovery, roadmap, and guardrails in the AI-native product team.
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Sales Enablement - How Your Company Benefits from Modern Sales Activation
Sales enablement improves the success of your sales and promotes the dynamic between sales people and customers.
Successful sales enablement: 3 pillars for marketing & sales
Marketing and sales are growing closer and closer together. Instead of building parallel worlds, it is now a matter of integratively linking the departments.
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The 5 Most Common Mistakes in B2B Content Marketing
With B2B content marketing, you want to convince your customers of your company through information and interesting content without annoying them with flat advertising.
The Biggest Risk of Digitization: Data Silos
With distorted data, not only does measurability fall by the wayside, but also comparability. We show you how you can prevent this in the future.
The Most Important Alternatives to Trade Fairs for B2B Companies
The current situation unfortunately does not allow visiting face-to-face exhibitions and calls for alternatives to trade shows. Digital media with high-quality gated content support your company in acquiring new leads and B2B customers.
The Most Important Marketing and Sales Measures to Increase B2B Revenues
The digital needs in B2B marketing and sales are changing rapidly. We wanted to know in a flash survey how B2B companies deal with the most important challenges and measures.
The Wheel of Persuasion
Show your potential customers not only that you have the right solution, but also that you understand their problems.
These Are the Customer Journey Phases in B2B
The phases of the B2B customer journey extend far beyond this buying process. We help you understand it.
This is What the Perfect Sales Qualified Lead Looks Like
Optimize your marketing processes in your B2B business with professional lead management strategies
What Are the Advantages of a Customer Data Platform?
The secret weapon to breaking down data silos and redefining customer relationships is called the Customer Data Platform (CDP).
Why Customer Centricity Is a Must for B2B Companies
Customer Centricity is not really a new concept in marketing. Yet, many companies are far from putting the customer at the center of their business practices.
Why Successful B2B Companies Rely on Storytelling
B2B storytelling is one of the most powerful marketing tools for engaging customers and building long-term loyalty.