Pedalix Most entrepreneurs can’t get their heads around their growth strategy. We help B2B companies to plan, execute and scale product marketing. Build your competitive advantage through Marketing Automation. Xing May 12, 2021 12:00:00 AM What is gated content? Gated content can take the form of videos, PDFs, lead magnets, case studies or other forms of content. Essentially, the user must enter his personal details in a form or similar in order to receive the desired content free of charge.