Product Marketing & Management

In the digital age, both the search for solutions to companies' problems and the acquisition of new business partners in the B2B sector are increasingly taking place on the Internet. Therefore, good...

Elements that can be embedded in the text are called lead magnets. This is especially the case when these lead magnets are only available in return for data exchange. In other words, if the reader...

A Traffic Page consists of an article / blog post (1400 - 2000 words) with a distinctive title which consists of keywords that support the content of the Pillar Page.

The result of keyword clustering is a keyword list in which the keywords were sorted by customer journey phase and topic and represent a complete customer journey for each defined product.

The primary goal of keyword research and a content strategy based on it is to position one's own company for selected terms, to rank as high as possible in the search results on Google for these...

The ranking of a website is influenced by over 1,000 factors. For B2B companies with limited resources, such an SEO effort is almost impossible. We show you with which 4 factors you can master your...

A marketing funnel helps illustrate the buying process of a potential customer from the first contact with a company (e.g. website visit) to the effective purchase.The analogy of the funnel comes...

An informative or entertaining audio or video podcast can strengthen the bond between the target group and the company and should therefore be considered as a possible advertising medium.Meanwhile,...

Storytelling is particularly suitable for B2B marketing, as purchasing decisions are made more emotionally than rationally.