B2B Resources

In the digital age, both the search for solutions to companies' problems and the acquisition of new business partners in the B2B sector are increasingly taking place on the Internet. Therefore, good...

The result of keyword clustering is a keyword list in which the keywords were sorted by customer journey phase and topic and represent a complete customer journey for each defined product.

A marketing funnel helps illustrate the buying process of a potential customer from the first contact with a company (e.g. website visit) to the effective purchase.The analogy of the funnel comes...

An informative or entertaining audio or video podcast can strengthen the bond between the target group and the company and should therefore be considered as a possible advertising medium.Meanwhile,...

Gated content can take the form of videos, PDFs, lead magnets, case studies or other forms of content. Essentially, the user must enter his personal details in a form or similar in order to receive...

Search Engine Marketing (SEM) is the overarching term for all measures that can be taken to draw the attention of search engine users to one's own offering.

Google Analytics makes it possible to recognize behavior patterns and improve the SEO performance of your own website. The tracking can be adapted to your own needs and expanded with specific...

Search Engine Optimization (SEO) includes all measures to organically increase the presence on search engines (e.g. Google). The hit lists (SERP) are defined by the search engine by an algorithm and...

A CTA is a call to action that aims to get an immediate response from the person who reads or hears it. A call-to-action is a fixed part of online marketing.

The first step in creating a marketing strategy is to analyze the current situation. Accordingly, a rough marketing concept can be created that represents the current, as well as the targeted content...