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In the software selection process, a Request for Proposal (RFP) is a document containing binding information about contract specifications.

Customer journey management describes the planning of the various phases that a person undergoes before, during, and after purchasing a product or service.

A purchase is usually the result of a long...

Online business or e-business (electronic business) is the business process involving the exchange of information via the Internet. E-commerce is a part of e-business and focuses on transaction...

Customer Relationship Management (CRM) describes the care and maintenance of customer relationships. A CRM system is usually used to manage customer data efficiently.Customer relationship management...

Google Analytics Enhanced Ecommerce allows you to send impression, promotion, and sales data with all Google Analytics pageviews and events. Page views to track product impressions and product...

By now, your website - and online store - should already be accessible on mobile devices, but that doesn't automatically mean your business is ready for mobile commerce. And as  eMarketers ' numbers...

The classic Business-to-Business (B2B) market is defined by business activities between companies. The intermediation of products and services between companies is called Business-to-Business (B2B).

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Below is a breakdown of the different ways companies are monetizing cloud computing to offer different types of online services to customers.

We have all read about marketing or customer journey. E-commerce apps also have a unique Customer Journey from clicking on the app and entering the website, to the category listing page, product...