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Product Marketing & Management

What is the conversion rate (CR)?

The conversion rate (CR) is a percentage value and is calculated by dividing the number of successful conversions (purchases, downloads, registrations, etc.) by the total number of all potential...

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The Difference Between E-Business and E-Commerce

Online business or e-business (electronic business) is the business process involving the exchange of information via the Internet. E-commerce is a part of e-business and focuses on transaction...

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Enhanced E-Commerce Reports

Google Analytics Enhanced Ecommerce allows you to send impression, promotion, and sales data with all Google Analytics pageviews and events. Page views to track product impressions and product...

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E-Commerce in B2B versus E-Commerce in B2C

The classic Business-to-Business (B2B) market is defined by business activities between companies. The intermediation of products and services between companies is called Business-to-Business (B2B).


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