The first step in creating a marketing strategy is to analyze the current situation. Accordingly, a rough marketing concept can be created that represents the current, as well as the targeted content marketing set-up.
With a clear marketing strategy, it is possible to define which marketing mix is required in order to achieve the set goals and how these measures interact supportively. Besides, the goals of the marketing strategy must be in line with the overall corporate goals.
Furthermore, the content marketing strategy acts as a guideline that should be followed at all times during the content development process, to maintain a consistent corporate image.
Other aspects such as inbound marketing, push & pull marketing, topic & customer clusters, keyword analysis, blogs, content hub, and content management systems must also be developed and defined in detail to achieve a successful marketing strategy.