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What is a Sales Qualified Lead (SQL)?

A Sales Qualified Lead (SQL) has already had many touchpoints with a company and has actively expressed interest in receiving more information about products and services. The qualified lead is therefore passed on to sales for further processing.

The sales-qualified lead (SQL) also fits the company's predefined target group and is therefore relevant for sales. Due to the information collected in advance, sales has an increased closing rate with an SQL.