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Data work has long been part of B2B marketers' daily bread. You should definitely keep an eye on the data quality, because today it has a decisive influence on the overall success of the company.

To avoid marketing expenses becoming a blind flight, it is crucial to know where the money is going. The ROI of your B2B marketing gives you information about this. We show you how to calculate it.

Customer data is the new gold, they say. But instead of just mindlessly collecting it, you should think carefully about which data you really need from your B2B customers. Our opinion: Less is more -...

Digital processes are constantly changing and require regular up-to-date analytics. But how do you develop an integrative B2B Data Strategy that brings your marketing to life? We show you how data...

If the abbreviation KPI still stands for "no precise information" in your B2B marketing, then it's high time to look into better evaluation criteria. We would like to recommend Key Performance...

In online marketing in the B2B world, the goal of the marketing team is not to sell goods or services directly - that's the job of the sales or distribution department - but to generate new leads....

Become an expert at using Facebook Ads to attract quality B2B leads for your business.

One of the key goals and also the challenge for any business is to convert leads into customers. Matt Conlin, co-founder of Fluent, has shared his proven strategies to overcome this challenge and...

For a modern B2B company, a well-functioning online sales department is an important building block for the success of the company. It is not enough to create a website. Instead, you should also know...