Email Marketing: The Perfect Tool for B2B Lead Nurturing
Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.
Learn about how marketing automation helps generate and nurture leads
Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.
With a social media strategy, you determine right from the start where exactly you will pursue which goals with which means. With the help of relevant data, you can measure success, optimize based on...
Acquiring new customers through digital channels is becoming increasingly important for B2B businesses. In this context, a lead magnet is a crucial building block within your online strategy to get...
Personalized marketing aims to understand and optimally serve individual customer needs. To ensure that your B2B communication is not perceived as advertising and is simply ignored, it needs the...
For efficient and successful marketing, it is essential to calculate as accurately as possible. Because only if your sales, profits and losses can be measured exactly, you know whether marketing...
The customer journey of each of your potential customers is an individual path with different touchpoints. Lead conversion is achieved when the qualified lead converts to a customer.
With the right B2B lead management, you close the gap between the marketing and sales departments. Starting with the identification of potential customers - i.e. leads - via their contact and supply...
A lead is a known business contact who has expressed interest in the company and its related products and services. There is a cost to the business for generating leads. These costs are also called...
Lead, conversion and sales increase with the help of marketing automation using ELPRO as a case study. A bachelor thesis by Cindy Hameed.