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What is a Marketing Qualified Lead (MQL)?

A marketing qualified lead (MQL) is interested in the topics and offers of a company and therefore shows an active interest in further information and content. Based on the lead's active consent, this information may be sent to the lead by e-mail or in any other form communicated in advance.

The marketing-qualified lead (MQL) also has a certain lead score and has thus turned out to be an interesting lead for the company.