224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) includes all measures to organically increase the presence on search engines (e.g. Google). The hit lists ( SERP ) are defined by the search engine by an algorithm and
What is Storytelling?
Storytelling is particularly suitable for B2B marketing, as purchasing decisions are made more emotionally than rationally.
What is the customer experience?
Every interaction of a customer with a company is characterized by emotions. For example, the customer is looking for advice, orientation, or a quick and easy purchase process. Influenced by the curre
What is the Customer Journey?
Another change in e-commerce product sales will be the sales channel. "Your customer doesn't think in channels," says Marc Gasser, CEO of Pedalix AG. What is important when considering the points of c
What is the SERP?
The SERP describes the results that a search engine like Google outputs in response to a search query. The order of the search results follows certain rules (algorithms) determined by Google or the re
What is Video Marketing?
Video marketing is carried out on the web, especially in social networks, such as Facebook, Instagram, LinkedIn and Xing - but also on video platforms, here especially YouTube. Videos have been proven
When everything goes wrong: entrepreneurship and failure
Entrepreneurship is a world full of possibilities and opportunities. But unfortunately, defeats and failure are also part of it. There are no successful entrepreneurs who have not already failed! But
Why Spotify's product management won't work for your business
Spotify has developed an engineering culture that has attracted a lot of attention: The Spotify Model. Many development teams that grew and wanted to implement a process tried to emulate it, but few m