224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
What is a Marketing Qualified Lead (MQL)?
A marketing qualified lead (MQL) is interested in the topics and offers of a company and therefore shows an active interest in further information and content. Based on the lead 's active consent, thi
What is a Marketing Strategy?
The first step in creating a marketing strategy is to analyze the current situation. Accordingly, a rough marketing concept can be created that represents the current, as well as the targeted content
What is a micro influencer?
The number of followers required to be considered a micro influencer depends on the platform - on Instagram, an account with up to 25,000 followers is considered a micro influencer. Research shows tha
What is a persona?
A persona is a marketing tool that helps to better understand one's own target group. The persona is described in detail so that everyone in the company has the same understanding of the persona.
What is a podcast?
An informative or entertaining audio or video podcast can strengthen the bond between the target group and the company and should therefore be considered as a possible advertising medium. Meanwhile, o
What is a Sales Qualified Lead (SQL)?
A Sales Qualified Lead (SQL) has already had many touchpoints with a company and has actively expressed interest in receiving more information about products and services. The qualified lead is theref
What is a touchpoint?
During the customer journey , a customer passes through different touchpoints with a company. Examples of a touchpoint include posters, websites, newsletters, trade shows, or a phone call.
What is a webinar?
The online event is organized by a company on a specific topic, for example, and the relevant speakers are invited. Participants of a webinar then have the opportunity to take part in the digital semi
What is a Whitepaper?
A Whitepaper is intended to convince people of the benefits of an offering and provide a quick overview. It can also be used for marketing purposes, for example by presenting a case study that reports
What is an online marketing strategy?
It defines what the goal of a campaign should be, with which means and measures this should be achieved, and makes clear demands on controlling. It is embedded in the overall corporate strategy and de
What is an SEO Check?
A SEO check is the basis for successful SEO marketing. With an SEO check it is analyzed whether the contents of a website are aligned with the target group and keywords with sufficient search volume a
What is cannibalization?
As a rule, companies use this radical pricing policy to drive strong competitors with similar products out of the market. Mostly, this concerns products of different companies, but it can also be used