224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
The Most Important Demand Generation & Demand Capture KPIs
In B2B marketing, it is crucial to optimize the demand generation funnel and analyze the right KPIs. Identifying your contacts is of central importance here. The modern B2B marketer is dependent on da
The new role of the software product manager: AI, remote teams and APIs
The market has changed radically. Since the release of GPT-2 in 2019, AI has played a central role in all software, and hybrid work brings new challenges for remote team management.
Types of Subpages
A Traffic Page consists of an article / blog post (1400 - 2000 words) with a distinctive title which consists of keywords that support the content of the Pillar Page.
Untapped Goldmine: Leveraging LinkedIn for Business Growth
LinkedIn's a goldmine for B2B, but are you truly squeezing all the juice out of it? Using this platform effectively can ramp up your business, pump up your sales pipeline, and help hit those key objec
Value-First Approach For Market Entry
This case study focuses on scale up's strategic entry into the Swiss market. Despite having success and a competent team in Germany, scale up was relatively unknown in Switzerland.
What are Bing Ads?
Ads of the search engine Bing, which can be profitable especially for companies that can identify a part of your target audience as users of Bing.
What are Facebook Ads?
To ensure that Facebook ads are used in a targeted manner, it makes sense to define the target group in advance and to play the ads only to suitable people. This reduces costs and at the same time inc
What are Instagram Ads?
Instagram Ads can be created in the form of videos and single or multiple photos and posted in Stories. The opportunity here is a harmonious insertion of the ads into the existing environment of a fee
What are Linkedin Ads?
There is a choice of classic ads, but also personalized messages that can be sent directly to suitable contacts.
What Are the Most Important Touchpoints of a Buyer Journey in B2B?
If you work in the B2B sector and want to close more sales, you should know the points of contact with your customers. In the age of digital marketing and multi-channel sales, B2B companies can easily
What are the top 7 KPIs in B2B Marketing and Sales?
Do you want to measure the success of your marketing strategy? That's exactly what KPIs can do in B2B marketing. In a world where every click and every conversion counts, key performance indicators (K
What does OnPage Optimization mean?
OnPage optimization describes the improvement of page content and links of a website. The optimization belongs to search engine optimization ensures that nothing stands in the way of content marketing