224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
LinkedIn Sales Navigator: The Gamechanger in B2B-Marketing
Are you looking for new tools to make B2B marketing prospecting more efficient? In this article, we introduce you to a very special tool: LinkedIn's Sales Navigator . The Sales Navigator helps you to
- The Future Of B2b Marketing
Marketing 4.0: These 5 Requirements Will Be Placed on the B2B Marketing Organization of the Future
The marketing organization has always been subject to fast-paced change. What was best practice yesterday is often old news today.
Marketing Automation Report 2021: Analysis
The first edition of the Marketing Automation Report was published in February 2021 and summarizes the results of a study conducted in collaboration with the ZHAW. The survey ran between August and No
Marketing Automation Report 2022: Analysis
In collaboration with the ZHAW, Pedalix has produced the comprehensive Marketing Automation Report 2022, which was published on February 9. The survey was conducted between August and November 2021. T
Marketing Automation Report 2023: Analysis
To find out how companies are using marketing & sales automation, we worked with the ZHAW and an expert research team to produce the Marketing Automation Report 2023. In this video, we share experienc
Marketing Automation Report 2024: Lead Gen, AI and Automation
In a world where marketing automation and artificial intelligence (AI) are reshaping the landscape of lead generation, our latest study offers groundbreaking insights.
Marketing Navigator: the 1-page plan for your marketing strategy
Marketing Navigator: the 1-page marketing plan for B2B software entrepreneurs. The compass for your best path to qualified leads in six steps. Set a course for customer acquisition with this open-sour
Marketing tools for the marketing mix
The marketing mix describes the totality of all activities defined to achieve the marketing objectives. It is divided into four areas: Product policy, pricing policy, distribution policy and communica
Mastering Product Positioning in B2B: A Guide to Strategic Implementation
The definition of buyer personas, the ideal customer profile (ICP), and razor-sharp messaging all fall under the heading of product positioning. This makes product positioning the most important aspec
More Reach & Stronger Positioning
You're striving tirelessly to generate new leads for your B2B business, but all you can manage are frustrating cold calls and old-fashioned sales tactics. That's where our revolutionary industry study
Perfect Your Sales Pitch with April Dunford
Without a pitch, there is no sale. Learning how to pitch your services is a business vital. Your pitch can be used not only during sales conversations but also on your website, for your webinars, on y
Personalisation at scale: 7 Tips for the first cold email
Sending over 100K personalised cold emails in bulk throughout 2023, both for our clients and ourselves, opened our eyes to a treasure trove of best practices. We’re sharing 7 crucial tips that can 10x