224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
How do I use Google Trends?
Google Trends is provided by the search engine Google and shows how many search queries were generated for which search term in which period. This allows you to check whether your own online marketing
How do I use the Keyword Planner?
A Keyword Planner helps to find the appropriate keywords for search engine optimization and Google Ads campaigns. The tool shows which terms are searched for how often, how big the competition is for
How does an online survey work?
The online survey can be easily created and quickly provide relevant results, for example, through a multiple choice procedure. The prerequisite for this is to identify the right participants.
How Market Awareness Fuels the Sales Pipeline
This case study delves into the strategic, ongoing journey of Patrick Utz , a seasoned sales consultant, as he embraces innovative branding and market awareness techniques to enhance his pipeline gene
How to build a SaaS product in 3 months
Today's podcast is all about “How to take a digital SaaS product from an idea to launch”. Our target audience is not only CEO's, but also product managers without much development experience. We want
How to Combine Content Marketing & Performance Marketing
While some marketing experts swear by content marketing, others are mainly dedicated to performance marketing. But why do you even have to choose? We say: A combination of both is the solution to reac
How to Define the Target Audience for Your B2B Business
If you want to address your customers in a targeted manner - be it with personalized newsletters or other individualized content - you first need to know them. This is where a target audience analysis
How to Find Message-Market-Fit Through Iteration
Iteration is not just a practice but a necessity in the competitive arena of B2B marketing. It's the process of quickly experimenting with new features, sales pitches, and marketing strategies to disc
How to keep the conversation going (to identify buying intent)
In the dynamic realm of B2B marketing, the art of sustaining conversations and pinpointing the perfect timing for sales is crucial. The second episode of our insightful podcast series dives into these
How to Make Sales and Marketing Alignment Work in B2B?
Many B2B companies have a marketing department and a separate sales team. With this division of roles, however, both teams must work well together. Although there are small differences between the ter
How to Master Benchmarks for B2B Lead Generation
In an era where information is abundant, differentiation comes from insights that are not only unique but actionable. Industry reports serve this need. They're not just reports; they're roadmaps to in
How to Set Up a Lead Scoring System That Works
In the rapidly evolving landscape of B2B marketing, lead scoring has emerged as a cornerstone strategy for identifying and prioritizing potential customers. However, setting up an effective lead scori