224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
B2b Marketing AutomationShortening the B2B Sales Cycle: Here's how it works
Achieving a contract more efficiently is a focus for every company. However, this is often not so easy. To effectively shorten the B2B sales cycle, strategies must be carefully developed.
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Successful lead nurturing for B2B companies
Every company is happy about newly generated B2B leads - however, this is not the end of the story. Because only if you rely on clever lead nurturing can you also achieve conversions that ultimately lead to the desired success and thus also to more sales.
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B2b Lead GenerationThis is what a B2B lead means in sales
A lead is of central importance for a B2B sales department to ensure operational revenue. For this reason, the structured acquisition of new leads in the B2B environment plays a significant role.
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B2b Lead GenerationWin B2B Leads with LinkedIn
Generating leads primarily isn't just about gaining as many contacts as possible. Rather, it's about attracting the right B2B leads. We will inform you about how to gain profitable B2B leads for your business and convert them in a short time.
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B2b Marketing AutomationMarketing Automation - further development in the B2B environment
Lead, conversion and sales increase with the help of marketing automation using ELPRO as a case study. A bachelor thesis by Cindy Hameed.
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The guide to lead generation in B2B
Successful lead generation is an important pillar for future growth for companies in the B2B sector. There are different ways and strategies in the acquisition of new customers, all of which offer good prospects.
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B2b Marketing AutomationThe Marketing Automation Report 2021
Lead generation and lead qualification through data-driven marketing in B2B. A study by Pedalix and the Institute of Marketing Management at ZHAW.
Admin·3 Reasons Why B2B Marketing Falls Short (and How to Fix It)
Over the last 10 years, major developments in B2B marketing have redefined the field. On one hand, the proliferation of tools and technologies has created new opportunities for engagement and growth.
5 Tips to Create a Persona for Your Buyer Journey Analysis
A persona is an aid to the buyer journey and helps you to better understand your own target group. A well-founded target group analysis is the basis for customer-centric marketing and is essential for
- The Future Of B2b Marketing
B2B Sales Goes Digital: How Not to Be Overtaken by the Competition
The future of B2B is digital – yet companies continue to squander potential and cling to outdated sales structures. Yet, the path to Sales 4.0 is an investment in your own competitiveness in the marke
Cloud-Native, IaaS, PaaS and SaaS
Below is a breakdown of the different ways companies are monetizing cloud computing to offer different types of online services to customers.
Connection to E-Procurement, Marketplaces and E-Shops
E-procurement has become a common practice in large corporations, but it is also questionable due to the enormous required effort to connect individual interfaces and define delivery conditions. Such