224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
How to Use Customer Data For B2B-Sales?
Customer data is the new gold, they say. Unfortunately, that's just partly true. Not all information is worth its weight in gold. Quality over quantity - that's our motto. In this guide, we explain wh
Identifying The Most Relevant Leads from a Large Database
Bluereport , a leader in European media intelligence, boasts over 15 years of market experience and a diverse team of more than 70 experts. Founded in 2008 as a startup from ETH Zurich , Bluereport ha
Inbound vs Outbound Marketing for B2B Companies
In the world of modern marketing, we often distinguish between two basic strategies: Inbound and outbound marketing. Some marketing experts also refer to the strategies as pull and push marketing. Whi
Keyword Clustering
The result of keyword clustering is a keyword list in which the keywords were sorted by customer journey phase and topic and represent a complete customer journey for each defined product.
Keyword Research and Selection
Generally speaking, terms with a high search volume and low competition are great.
Keyword Research Guide
The primary goal of keyword research and a content strategy based on it is to position one's own company for selected terms, to rank as high as possible in the search results on Google for these terms
Laying off employees, how not to do it and the entrepreneur experience
One of the most important areas in entrepreneurship, perhaps even the most important, is team management . There are situations when the entrepreneur has to fire an employee, due to performance or ent
Lead Automation: From Cold to Engaged
Many mid-sized B2B companies find themselves at a crossroads, typically following one of two distinct paths: relying on traditional B2B marketing tactics vs. tackling the martech buffet, in other word
Lead Magnets Definition and Usability
Elements that can be embedded in the text are called lead magnets. This is especially the case when these lead magnets are only available in return for data exchange. In other words, if the reader has
Lead qualification, identify ready-to-buy leads
With the previous measures, we made sure that you have relevant content along your entire customer journey. It was about answering the typical questions in the buying process and then increasing page
Lead Research: From Challenge to Hyperpersonalization
In today's digital business world, many B2B companies face the constant problem of not generating enough new leads and their B2B sales pipeline is drying up. The difficulty lies in figuring out which
LinkedIn for B2B Lead Generation: From 0 to 5000 Impressions
When it comes to using LinkedIn for B2B lead generation, I’m not talking about cold sales emails and generic outreach. I’m talking about a powerful tool to establish trust, build relationships, and ge