224 articles on B2B marketing, sales automation, lead generation, and agentic engineering.
Pickup Lines in B2B Marketing
Imagine walking into a party where everyone's interests are displayed on their chests, sparking conversations effortlessly. This was the reality at Marc's 30th birthday bash in Zurich, a unique event
Positioning Zero Trust as a top topic in the cybersecurity industry
United Security Providers is a leading cybersecurity company in Switzerland, offering uncompromising protection and security through zero-trust architectures. As a leading provider of IT security solu
Product Detail Page (PDP)
We have all read about marketing or customer journey. E-commerce apps also have a unique Customer Journey from clicking on the app and entering the website, to the category listing page, product listi
Purchase Decision Process: Identify Intent Signals to Close More Sales
B2B companies that know the customer journey (buyer journey) of their prospective buyers in detail and accompany them on this journey in the best possible way can look forward to more sales. The custo
Remote Team Management pushes the boundaries of agile software development
How to tackle your most important initiatives from an exclusive network of the world's best software developers, product managers, and project managers. Through strategic remote team management, you c
Request for Proposal (RFP)
In the software selection process, a Request for Proposal (RFP) is a document containing binding information about contract specifications.
Service agency versus software product business
Project business versus product business - dyou are in the office until around 23:00 in the evening, work off the open support cases on Saturday, you sell hours and at the end, if you have a little su
The AI use case that really drives revenue
Imagine this: Your sales team is wasting 75% of its time on the wrong contacts and administrative tasks.
The Difference Between E-Business and E-Commerce
Online business or e-business (electronic business) is the business process involving the exchange of information via the Internet. E-commerce is a part of e-business and focuses on transaction proces
The future of B2B marketing
B2B marketing is in flux and changing perhaps more than ever before. Quick adaptations to new conditions are essential to stay ahead of the competition. That's why it's best to get up to speed on curr
The GTM Strategy: Demand Re-Routing Solves Your Pipeline Problem
How to find prospects and leads who are ready to buy. How does it work and how doesn't it work? Companies are always in one of two modes. Either they don't want to buy right now because the timing isn
The Importance of Marketing Reports and Data Analysis in B2B
With the rise of digitization, the quality of data is central to a company's success. They map your target audience in the CRM and guide the company in its strategic direction. However, many B2B compa