Teaching
Lecturer & expert
Innosuisse expert and lecturer in marketing automation and AI at several universities of applied sciences. Editor of the Marketing Automation Report.
Founder & partner · product × GTM × AI
Marc Gasser
Software entrepreneur at the intersection of product, GTM and AI. Leads the AI Strategy Lab and the GTM transformation at Pedalix, together with Valentin. Springer Gabler author, Innosuisse expert and lecturer.
Track record
What Marc stands for
Books
Springer Gabler author
"Automation von Marketing & Sales für B2B-Unternehmer", published by Springer Gabler. His next book on the 12-lever framework is coming next year (2027).
marcgasser.com
Ideas, research, speaking
Marc's theses, research and talks live on marcgasser.com, the portfolio's point-of-view home.
Behind the scenes
When you reach out
«Magenbrot» or «MacGyver»
Connect with Marc on social media and mention one of these words, that's how he knows you came from here.
Hike & Fly
Marc loves hike & fly because, like entrepreneurship, it's about taking calculated risks and adapting to a constantly changing environment.
Talk to Marc directly
A conversation about your AI strategy, your product and concrete next steps.