Teaching
Lecturer & expert
Innosuisse expert and lecturer at HWZ, ZHAW and FHNW. Publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and the University of St. Gallen.
Founder & partner · Product × GTM × AI
Marc Gasser
Software entrepreneur at the intersection of Product × GTM × AI. Co-founder of Pedalix and Teklens.
Profile
Who Marc is
Marc Gasser works at the intersection of Product × GTM × AI and builds B2B software companies with humans + agents. He started his first software company at 16, built Astina, Aioma and Localina, sold Localina CRM to Swisscom and co-led a company of several hundred people as CCO. Co-founder of Teklens, the shared Product Brain for software teams. Innosuisse expert, Springer Gabler author, lecturer at HWZ, ZHAW and FHNW, publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and the University of St. Gallen. At Pedalix, Marc leads the AI Strategy Lab and the GTM transformation, together with Valentin.
Track record
What Marc stands for
Books
Springer Gabler author
"Automation von Marketing & Sales für B2B-Unternehmer", published by Springer Gabler. The book on The Science of GTM playbook is due in 2027.
marcgasser.com
Ideas, research, speaking
Marc's personal perspective: his theses, research and talks live on marcgasser.com. There Marc writes as himself; here Pedalix works as a team.
Portfolio
Three places, one point of view
Product × GTM × AI. Building B2B software companies with humans + agents. marcgasser.com is the point-of-view umbrella; underneath it, three places.
Software
Teklens
Teklens: the shared Product Brain for software teams. Shared memory for people and AI agents that keeps product conversations, Jira and code connected and current.
Done for you
Pedalix
Done for you: Pedalix helps leadership decide what matters, builds the systems for product and GTM and hands them over.
Learn
GTM.science
Learn: The Science of GTM method with its open playbook, free course and AI GTM OS, plus the AI GTM Lab podcast. Home of the term Autonomous GTM and the twelve levers.
Behind the scenes
When you reach out
«Magenbrot» or «MacGyver»
Connect with Marc on social media and mention one of these words, that's how he knows you came from here.
Hike & Fly
Marc loves hike & fly because, like entrepreneurship, it's about taking calculated risks and adapting to a constantly changing environment.
Talk to Marc directly
A conversation about your AI strategy, your product and concrete next steps.