Teaching
Lecturer & expert
Innosuisse expert and lecturer at HWZ, ZHAW and FHNW. Publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and the University of St. Gallen.
Founder & partner · Product × GTM × AI
Marc Gasser
Marc Gasser works at the intersection of Product × GTM × AI and builds B2B software companies with humans + agents. He started his first software company at 16, built Astina, Aioma and Localina, sold Localina CRM to Swisscom and co-led a company of several hundred people as CCO. Co-founder of Teklens, the shared Product Brain for software teams. Innosuisse expert, Springer Gabler author, lecturer at HWZ, ZHAW and FHNW, publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and the University of St. Gallen. At Pedalix, Marc leads the AI Strategy Lab and the GTM transformation, together with Valentin.
Track record
What Marc stands for
Books
Springer Gabler author
"Automation von Marketing & Sales für B2B-Unternehmer", published by Springer Gabler. His next book on the 12-lever framework is coming next year (2027).
marcgasser.com
Ideas, research, speaking
Marc's theses, research and talks live on marcgasser.com, the portfolio's point-of-view home.
Portfolio
Three places, one point of view
Product × GTM × AI. Building B2B software companies with humans + agents. marcgasser.com is the point-of-view umbrella; underneath it, three places.
Software
Teklens
Teklens: the shared Product Brain for software teams. Shared memory for people and AI agents that keeps product conversations, Jira and code connected and current.
Done for you
Pedalix
Done for you: Pedalix builds systems for product and GTM teams and hands them over. We do the work, build the system and hand it over.
Learn
AI GTM Lab
Learn: the GTM Playbook "The Science of GTM" and the podcast on gtm.science. Home of the term Autonomous GTM and the 12-lever framework.
Behind the scenes
When you reach out
«Magenbrot» or «MacGyver»
Connect with Marc on social media and mention one of these words, that's how he knows you came from here.
Hike & Fly
Marc loves hike & fly because, like entrepreneurship, it's about taking calculated risks and adapting to a constantly changing environment.
Talk to Marc directly
A conversation about your AI strategy, your product and concrete next steps.